Job Title: Audience & Personalisation Manager
We are seeking a highly skilled Audience & Personalisation Manager to join our team. As a key member of our marketing department, you will be responsible for managing audiences across multiple data platforms, driving personalisation of customer experiences across multiple channels, and ensuring campaign efficiency and effectiveness.
About the Role:
* Customer Data Platform Management: Oversee the management and optimisation of customer data platforms, such as customer.io, to ensure alignment with product and marketing goals.
* Customer Segmentation & Cohorting: Manage customer segmentation and cohorting across a suite of products, ensuring that messaging is personalised and relevant to different customer groups.
* Campaign Deployment Monitoring: Support deployment of below-the-line campaigns, monitor message deliverability, and ensure data integrity across all customer touchpoints.
* Cross-Platform Personalisation: Drive the development and execution of personalised experiences across multiple platforms by leveraging customer data insights to continually refine and enhance campaigns.
* Performance Tracking & KPIs: Own and monitor key performance indicators (KPIs), including journey goal conversion rates, click-to-open rates (CTORs), and revenue per email (RPE), ensuring that campaigns meet or exceed targets.
What We're Looking For:
* Proven experience in managing customer data platforms such as customer.io and Salesforce.
* Demonstrated success in personalisation marketing, with experience optimising customer journeys and driving engagement through multi-channel campaigns (email, push, SMS, in-app, paid media, web).
* Highly analytical and data-driven, with a strong technical aptitude and the ability to derive actionable insights from customer data.
* Strong understanding of email health metrics, including deliverability, bounce rates, and inbox placement.
* Process-oriented with excellent project management skills and a strong preference for clear, concise documentation.
* Strong communication and collaboration skills, with the ability to work cross-functionally and drive initiatives in partnership with product, data, and marketing teams.
Why You'll Love Working Here:
* A flexible work environment, right down to financial assistance to set up your home office - Flexperience.
* Access to best-in-class discounts and vouchers from leading retailers.
* Paid parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more.
* Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution.
Our Culture:
We believe that everyone deserves an opportunity to succeed, regardless of their background. Our inclusive culture is one of respect, empathy and trust, and we strive to create an environment where everyone feels valued and supported. So, if you're excited about this role, or about our company, we'd love to hear from you!