Senior Federal Product Marketing Manager
We are looking for a seasoned product marketing professional to develop and execute marketing strategies to promote federal government programs, services, and initiatives.
As a Senior Federal Product Marketing Manager, you will be responsible for creating effective messaging for federal buyers and practitioners, leveraging your experience in the federal market. You will work across the entire Solutions Marketing team to adapt and expand messaging, use cases, sales plays and other resources for the federal market.
Key responsibilities include:
* Developing comprehensive marketing plans aligned with federal agency objectives.
* Promoting Ivanti's solutions via presentations, blogs and events to generate awareness and interest.
* Constructing persuasive value-based messaging specific to the federal government that showcases our differentiation against key competitors in the space.
* Utilizing strategic GTM tactics and partnering with lifecycle marketing teams to reach our federal government audiences and illustrate how Ivanti can help them reach their goals.
Ideal candidate will have a deep understanding of the federal government market and have the ability to leverage this expertise in collaboration with external marketing agencies aligned to this segment. The ideal candidate should have 5-7+ years in B2B product marketing for the federal government market in one or more IT and security product categories.