Haircare Group is the trusted partner of the professional hair industry. We are proudly Australian, family-owned company with over 45 years in business, founded by a hairdresser for hairdressers. We are widely recognised as an industry leader in building brands and distributing haircare products and services across Australia and New Zealand. Our customers are at the heart of everything we do and we believe in building long-term relationships with our partners whilst growing, building, and protecting the integrity of the brands we represent for long term success. Not only that, we are a family. We are a team of fiercely enthusiastic, passionate professionals who are driving the industry forward. We have a commitment to excellence, delivering what we do with integrity and respect for each other and the community we serve together. For us, it’s more than hair. About the Role This full-time opportunity exists for an experienced CRM Manager with strong attention to detail to join our Digital team. You will be responsible for developing, implementing and refining CRM activity that delivers relevant lifecycle and campaign communications to improve the customer experience and drive commercial benefit. Reporting to the Head of eCommerce and Digital Marketing, the responsibilities will include, but are not limited to: Management, end to end development, execution, and continuous optimisation/experimentation of email and SMS personalisation initiatives and campaigns. Continuously evolve the CRM program strategy to support the achievement of brand, business and team objectives based on insights, analytics, reporting and the changing needs of our businesses. Oversee the development and delivery of all CRM campaigns as part of the Go To Market plans. Manage database hygiene and advise on growth and retention activities. Liaise and collaborate with internal brand and digital teams, designers and agency partners to optimise commercial results, and ensure high quality output of deliverables drive performance of our brands. Compilation and analysis of reports to ensure KPI’s are met and brands remain well-informed of campaign performance. We are seeking someone who has the following skills and experience: A minimum of 5-8 years experience in digital marketing and/or ecommerce marketing in a ROI driven organisation; A tertiary qualification in Marketing, Business or Communications. Strong stakeholder management and communication skills. Experience with managing the scoping and delivery of digital work, including A/B testing, messaging, and post-campaign analysis. Hands on experience working within Email Service Provider and Marketing Automation systems e.g. Salesforce Marketing Cloud, Responsys, Dotmailer, MailChimp etc. Excellent written and verbal communication, analytical, numerical and planning skills. Ability to work in a collaborative and fast-paced environment. Process driven, organised, and can provide solutions in a confident manner. Any certifications in CRM, email marketing or proficiency with email service providers is a bonus. Benefits and Culture: In exchange for your expertise and contribution, we offer the opportunity to play an exciting role in this South Australian born entrepreneurial company. The role attracts a competitive salary and access to generous discounts on products, including the annual gratis product allowance. Join a team with a supportive, friendly and fast-paced team culture. We are committed to providing opportunities for our staff to grow and develop both personally and professionally, and we have a strong culture of promoting internal talent. This is an excellent and rare opportunity to develop a long-term career in a fun and innovative industry on a growth path. For us, it's more than hair. You must have full Australian work rights to be considered for this role.
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