Subsidised health insurance + stock discounts In Consumer Sales Organization (CSO), we are a global team at Microsoft responsible for sales across Modern Life (Windows, Microsoft 365, and Surface) and Gaming.CSO puts the consumer at the center, helping them discover, learn, and buy through direct and partner channels in over 120 countries around the world.Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption.Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life. The Microsoft Digital Store (Sales) is the public face of Microsoft, where every individual, community, and business can directly experience all that's possible with Microsoft, and we're looking for the best and brightest talent to tell our story.Are you interested in a career where you can inspire customers and make an impact while building lifelong skills?If so, we're the place for you!Help connect customers with their passions to achieve more, through our digital retail properties. We are seeking an exceptional talent to join our Digital Stores community to transform a multi-billion-dollar e-commerce business.As the Go-to-Market Lead in the Asia region, you will deliver the Go-to-Market strategies to grow our direct to customer business for both Consumer and Commercial channels across the markets in Asia. Microsoft's mission is to empower every person and every organization on the planet to achieve more.As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Qualifications Required/Minimum Qualifications 7+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology or related field AND 8+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 7+ years experience in retail, ecommerce, data science, research, marketing or business-related roles. 2+ years people management experience. Additional or Preferred Qualifications 11+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology or related field AND 10+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 9+ years experience in retail, ecommerce, data science, research, marketing or business-related roles. 9+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles. 9+ years experience in integrated, digital or product marketing management. 5+ years people management experience. 5+ years project/vendor management experience. Responsibilities Deliver business goals and Partner with regional store leads, category leads, Planners, Site Merchandising and Marketing teams to create and package offers with compelling experiences and services for each core customer segments; establish and track KPIs and ROIs for key initiatives. Drive new revenue streams and customer value propositions through pilot programs, and capture learnings to refine future growth plan and inform senior management decision. Be the voice of customers to advocate for improvements in product offers, roadmap and customer shopping experience.Serve as liaison between local segment, Corporate and Microsoft Store teams to build mutually beneficial relationships. Consumer – Define Go-to-market framework in partnership with regional team to align product launch readiness plan, customer value prop, and lead demand gen campaigns for key beats. Drive consistent customer experience where possible, and collect regional customer insights. Commercial – Define Commercial / SMB Go-to-market framework in partnership with regional team to align product launch readiness plan, customer value prop, and lead campaigns for key beats. Land and execute corp programs in the field. Support pan-regional lead generation and deal flows in partnership with MCAPS, drive best practices sharing across segment teams. Be the voice of customer and improve customer satisfaction through prioritization forums. Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. At Microsoft, we are dedicated to advancing human and organisational achievement.We believe that technology is a powerful force for good and that meaningful innovation will contribute to a brighter world where everyone has access to the benefits and opportunities created by technology.Our people are what makes us one of the world's most dynamic companies.Come as you are, thrive in an environment that helps you achieve more, and do what you love every day. #J-18808-Ljbffr