About the Company
A leading cybersecurity firm based in the Bayside area is looking to expand its team with a dynamic Sales and Marketing professional.
With years of experience in protecting organizations from cyber threats, this innovative company is at the forefront of securing digital environments for businesses across various industries.
The company offers an engaging work environment, collaborative team activities, social events, a generous commission structure, opportunities for career growth in a rapidly expanding industry, and access to cutting-edge cybersecurity knowledge and expertise.
About the Role
As a Sales and Marketing professional, you will play a critical role in driving brand visibility and lead generation for the company's cybersecurity solutions.
Your responsibilities will be primarily sales-focused, including business development, executing marketing campaigns, conducting market research, conducting sales calls, building relationships with clients, securing deals with clients, and ongoing relationship management.
You'll collaborate closely with cross-functional teams to develop compelling messaging and targeted campaigns that resonate with both current and potential customers.
Your Responsibilities Will Include:
* Business Development
* Prospect Outreach
* CRM and Pipeline Management
* Help plan and organize marketing activities (webinars, conferences, and other promotional activities) to engage potential customers
* Conduct market research to identify emerging trends
* Build and nurture relationships with prospective clients, providing them with valuable insights and solutions that meet their cybersecurity needs
* Work closely with account executives and sales teams to develop targeted campaigns and align marketing strategies with sales objectives
* Track and analyse the performance of marketing and sales campaigns, using insights to continually improve strategies and achieve better results
Requirements
We are seeking a highly motivated individual with:
* Experience in sales and marketing, preferably in the B2B sector
* Understanding of digital marketing strategies, including social media, SEO, content marketing, and email campaigns
* Excellent written and verbal communication skills with an emphasis on clear, engaging, and technical content creation
* Passion for the cybersecurity/tech industry, with the ability to translate complex solutions into simple, compelling messages
* Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment
* Creative and innovative mindset, eager to bring fresh ideas to marketing strategies
* Proactive in identifying opportunities for process improvement and campaign effectiveness
* A results-driven approach with a focus on delivering tangible outcomes for the sales team and business growth