About the businessVida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide.We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness.
We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers' lives and that inspires us all.
The head office is based in North Sydney.About the roleVida Glow is seeking a proactive and dynamic Ecommerce Manager to join our team.
In this role you will take full ownership of our global eCommerce ecosystem, driving strategic growth across DTC channels.
You'll be responsible for implementing a high-performing digital commerce strategy that fuels customer acquisition, drives retention and subscription growth, and enhances the user journey across multiple markets.
This role is pivotal in the evolution of Vida Glow's digital footprint, balancing commercial targets with innovation and a best-in-class customer experience.Key ResponsibilitieseCommerce Strategy & ExecutionLead the development and execution of a global, market-specific eCommerce strategy aligned with business objectives.Oversee UI/UX enhancements across all sites to deliver exceptional digital experiences that drive conversion.Manage SEO (technical and content), CRO initiatives, and A/B testing to optimise organic traffic and revenue performance.Drive innovation by implementing monthly improvements across site design, navigation, and onsite experience.Stay abreast of industry trends / direction in the social commerce space and deliver business recommendations to unlock new platforms relevant to the Vida Glow consumer i.e TikTok Shop and equivalentsSales OptimisationDeliver customer-first shopping experiences through effective localisation, merchandising, and content planning.Increase conversion rate and AOV through cross-sell, upsell, bundling, and exclusive offers.Execute discount, GWP, and PWP strategies while balancing brand equity and revenue goals.Analytics & InsightLeverage GA4, heatmaps, AI tools, and performance dashboards to monitor KPIs and surface actionable insights.Own regular reporting cycles, developing a roadmap for CRO improvements driven by data.Proactively identify and address underperforming pages and friction points in the customer journey.Project & Agency ManagementDevelop a 12-month roadmap of eCommerce and CRO initiatives in collaboration with tech partners and internal teams.Lead and hold digital agency partners accountable for delivery, performance, and innovation.Collaborate cross-functionally with internal stakeholders in Marketing, Sales, Operations, and Customer Service.Operational ExcellenceForecast product demand and ensure online availability across all global storefronts.Work closely with Sales teams to align promotional strategies between DTC and retail partners.Support B2B eCommerce execution in collaboration with the Sales function.Compliance & GovernanceEnsure all eCommerce activity adheres to relevant data, advertising, and digital compliance standards by region.Required Knowledge and Experience5+ years' experience in eCommerce/DTC roles, ideally within beauty, wellness, or lifestyle sectors.Proficient in Shopify Plus with hands-on experience essential.CRM experience (Klaviyo preferred) with a track record of improving retention and LTV.Strong grasp of digital marketing, SEO, CRO, and UX best practices.Confident using data analytics tools (GA4, Looker, Hotjar, etc.)
to inform decisions.Proven ability to lead external agencies and manage multiple workstreams.Excellent communication and stakeholder management skills.Highly organised with a proactive mindset and sharp attention to detail.Tertiary qualifications in Marketing, Business, Digital or related fields.Working at Vida GlowWhilst working at our beautifully architecturally designed office in North Sydney you will enjoy:Birthday leaveA generous monthly product allowanceWellbeing program including on site gym and weekly Pilates classCompany funded parental leaveLoyalty leave – earn up to 5 days extra additional leaveHybrid role – 3 days in the officeAbundance of local cafes and close to public transportIf you're looking to be part of a global company leading ingestible beauty, apply now!Vida Glow is committed to creating a diverse workplace that provides an equal opportunity for all.
We value talent of diverse backgrounds and experiences and encourage all to apply and join us on our global journey.
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