Job DescriptionReporting to the Marketing Director, the role sits within an energetic and enthusiastic marketing team and will suit someone who is a fast learner and multi-tasker, with a keen eye for detail.You will be responsible for managing marketing campaigns for a number of our B2B events across a broad range of industries.This includes end-to-end campaign management, new marketing initiatives and campaign reporting.This role is responsible for ensuring that the events meet respective attendee numbers and generate leads for sponsorship and exhibition sales, achieved through coordinating the marketing initiatives that build awareness of our events and help drive conversions.Your responsibilities:Coordinate the execution of marketing plans for multiple B2B events from start to finish, leveraging internal support and driving collaborationUtilise multiple marketing and advertising channels to promote the events, as well as taking the lead on the creative direction, whilst adhering to defined budgetsEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsDeliver on event revenue and GP targets, as well as various non-financial KPIsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordinglyReach out to publications, associations, and other relevant outlets to leverage their subscriber/member base to increase awarenessEnsure core messaging is consistently conveyed across all platformsQualificationsAbout you:You must be a proactive individual that is results driven and equipped with outstanding project management and marketing execution skills.You want to join and grow with the leading global events organisation, whilst working in a fantastic team environment with a great culture.Required skills and experience:University degree in Business, Marketing, or similarAbility to work independently and as part of a teamExcellent written and verbal communication skillsExcellent project management, multitasking, and decision-making skillsStrong copywriting skillsDeadline and target drivenPreferred skills and experience:Proficiency with online marketing and social media strategyExperience with marketing automation and CRM toolsExperience in building relationships with internal divisions and third-party agenciesSEO and Digital content experienceAdept at Google AnalyticsComfortable using the Adobe suite (InDesign, Photoshop) in addition to Canva ProPrevious experience in the events industry or similarB2B marketing knowledgeAdditional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.Here's some of what you can expect when you join us.But don't just take our word for it – see what our colleagues have to say at Our benefits include:Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.When it's time for the next step, we encourage and support internal job movesTime out: annual leave plus a birthday leave day and the chance to work from (almost!)anywhere for up to four weeks a year A ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, access to health apps and moreRecognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the worldWe're not solely focused on a checklist of skills.We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .