Join to apply for the eCommerce Coordinator - Dr Martens role at Dr. Martens Australia / New Zealand.About The Role:Responsible for management and maintenance of Dr. Martens Australia & New Zealand’s eCommerce Websites. Assist the eCommerce Manager to deliver the digital strategy and provide a superior eCommerce experience.Your key responsibilities include but are not limited to:Website Management & MaintenanceDrive online sales to help meet financial targets and profit budgets. Ensure the experience for the online customer is reflective of the brand’s UPS’s & customer service values.End-to-end management of new product uploads, including copywriting, coordinating photography, and inventory management.Ensure product enrichment is managed efficiently, with strong attention to detail and in a timely manner.Effectively and efficiently create and maintain product data spreadsheets for enrichment (Microsoft Excel).Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant, and aligned with digital merchandising and content strategy.Maintain the management categorization of all products on-site, regularly updating new arrivals, best sellers, and sale products.Collaborate and liaise with product team to understand product delivery dates and SOH across the retail network to manage online product enrichment processes and timelines.Work with SEO teams to ensure products and content are optimized for search and adhere to SEO best practices.Support marketing campaigns, product launches, and retail activities with regular and relevant content updates.Manage homepage banner and website content updates to align with the digital marketing calendar.Support Ecommerce Manager with pricing & promotions as required.Content MarketingImplementation of digital and content marketing plan that delivers increased engagement and conversion rates.Proactively manage and maintain integrity of the subscriber database ensuring it is up-to-date and as accurate as possible.Support the CRM team to grow the subscriber database through implementation of tactical acquisition campaigns.Support retail network in updating store contact details on the websites and through Google Places.Develop and implement relevant content and product landing pages to support marketing campaigns as required.Assist in the implementation of the content marketing strategy through the email marketing, social, and blog channels, whilst ensuring all content is on brand.Analyse and report on ROI of campaign outcomes.Blog copywriting and SEO implementation.Customer ExperienceDeliver on-brand, best-in-class online customer experience.Apply a customer-centric approach to all work.Acting as the eCommerce ambassador and supporting the customer service team to ensure all online customers are given an outstanding level of customer service experience.Liaise and collaborate with various departments to ensure we are delivering best in class, seamless customer experience.Be the first point of contact for the network and customer service team for operational & product concerns.Web DevelopmentProvide technical and testing support with responsive, problem-solving abilities.Troubleshoot site process issues or customer service queries and escalate as required.Assist with the implementation of new website features and integrations when necessary.Assist in site testing.Sales Analysis, Reporting & AdministrationEnsure all administrative tasks are completed in a timely manner and reporting deadlines are met.Contribute to weekly online performance and trade reports.Monitor online and in-store top-selling products to assist in optimization of onsite product merchandising.Attend regular meetings as required, producing documentation of topics covered with clear outcomes and action points.Provide support to other eCommerce team members as required.What we are looking for:Proficient in the use of AP21 highly regarded.Comfortable with V look up, pivot tables, and Excel formulas.Photoshop or graphic design experience highly regarded.Google Analytics experience (or similar).Copywriting capabilities.Footwear and trend obsessed, passionate about the retail/digital/social space.Highly organized with strong attention to detail.Passionate, with a can-do attitude.Seniority level: Not ApplicableEmployment type: Full-timeJob function: Administrative, Analyst, and Product ManagementIndustries: Retail, Retail Apparel and Fashion, and Wholesale Footwear
#J-18808-Ljbffr