Technical Lead (Marketing Automation and CRM) - South Bank, QLD Job no: 524987Brand: MarketingWork type: Full timeLocation: QueenslandCategories: Marketing, Web, Creative & UX, Information & TechnologyFlight Centre Travel Group's (FCTG) Corporate Marketing team are hiring a Technical Lead (Marketing Automation & CRM) who will be responsible for the day-to-day maintenance, optimisation, and integration of marketing automation platforms and CRM systems to ensure seamless data flow and synchronisation. In this role you will oversee the integrity and quality of customer data, implementing data governance policies and troubleshooting technical issues promptly to minimise disruptions. Additionally, you will be required to focus on optimising email deliverability, analysing key performance metrics, and providing actionable insights to drive continuous improvement in lifecycle marketing efforts.Who you are:5+ years in Digital Marketing or similar roleDemonstrated success in managing and optimising marketing automation and CRM platforms in a global organisationBachelor's Degree in Computer Science, Information Technology or related fieldMarketing Cloud Account Engagement SpecialistWhat you'll be doing: Platform Maintenance and Optimisation Manage daily operations of marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce)Resolve technical issues quickly to minimise disruptions and ensure efficient platform performance, applying updates when needed Integration Management Lead integration of marketing automation platforms with CRM systems, ensuring smooth data flow and consistencyMaintain and optimise API integrations with other tools Data Management and Governance Ensure customer data integrity within marketing and CRM platforms, optimising segmentation for personalised marketingImplement data governance practices to comply with data privacy regulations (e.g., GDPR, CCPA) Technical Support and Collaboration Provide technical support for the lifecycle marketing team and collaborate with IT, sales, and product teams for seamless technology integrationTrain marketing team on platform usage Deliverability Management Ensure best practices for email deliverability, monitor performance, and work with providers to address issuesOptimise email practices to maintain sender reputation Data Analysis and Reporting Create dashboards and reports to track key metricsProvide insights for improvement and conduct audits to ensure accuracy and complianceWhat you'll Enjoy:Culture: you will be employed by an inclusive company that offers a team culture like no other in the industryOur People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to applyDevelopment: Individualised Learning & Development pathway optionsExclusive Staff Discounts: Accessible via our employee-only portalTravel Discounts: Including family and friendsBrightness of Future: Career opportunities in a network of brands and businesses across the globeCorporate Health Discounts: Access exclusive discounts on health insurance plansMental Health: Support and Employee Assistance Program for staff and familySocial: Regular awards nights, social team-building and industry eventsGiving Back: Corporate Social Responsibility program supporting nominated charitiesSustainability: The protection of our environment is essential to the future of tourism