Senior Performance Director Role
We are seeking a highly skilled Digital Marketing Leader to join our Brisbane team.
This senior leadership position is focused on driving business growth through strategic digital marketing efforts, optimizing performance-based campaigns, and leading a talented team of specialists across multiple channels.
* Strategic Planning: Develop and implement comprehensive digital strategies, aligning them with broader business objectives to boost customer acquisition and revenue.
* Campaign Optimization: Oversee the execution and continuous refinement of digital campaigns, including A/B testing and performance analysis.
* Team Leadership: Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of continuous learning and innovation.
* Data Analysis: Establish key performance indicators (KPIs), create detailed performance reports, and use data-driven insights to guide strategic decisions.
* Cross-Functional Collaboration: Work closely with internal teams and external partners to ensure cohesive messaging across all campaigns.
* Budget Management: Manage digital budgets to maximize return on investment (ROI) and identify cost optimization opportunities.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field.
* 6+ years of experience in digital marketing, with expertise in SEM, social media, display, and programmatic.
* Strong analytical skills and proficiency in tools like Google Analytics and Google Ads.
* Proven leadership, communication, and project management abilities.
* Experience managing large budgets in fast-paced environments.
Preferred Skills:
* eCommerce or direct-to-consumer marketing experience.
* Familiarity with MarTech stacks, CRM systems, and certifications in platforms like Google Ads or Meta Ads.