Digital Anthropology is an Australian agency specializing in digital transformation and human-centered design solutions.They focus on creating innovative, user-friendly digital experiences through a combination of anthropological insights and technology expertise.Digital Anthropology provides services in UX/UI design, digital strategy, and technology integration, aiming to help businesses build meaningful connections with their audiences by understanding user behaviors and needs.The company is committed to fostering digital growth and improving customer engagement for sustainable business impact.Digital Anthropology is now looking for an experienced Marketing Specialist to join their team The right candidate will be responsible for Create and implement comprehensive marketing strategies aligned with Digital Anthropology's goals to enhance brand visibility and customer engagement; Produce and oversee digital content (blogs, social media, email newsletters, case studies) that highlights the company's expertise in digital transformation and human-centered design; Conduct research to identify and understand target audiences, using insights to tailor marketing campaigns and improve messaging; Plan, execute, and monitor multi-channel digital marketing campaigns across platforms such as Google Ads, social media, and email marketing; Manage SEO and SEM efforts to improve website visibility and organic traffic, ensuring alignment with digital marketing strategies; Use analytics tools to measure and report on the effectiveness of marketing efforts, providing insights to optimize future campaigns; Develop and refine brand messaging that reflects Digital Anthropology's unique approach to human-centered design and digital transformation; Work closely with UX/UI designers, strategists, and developers to ensure marketing materials and campaigns are cohesive and aligned with project outcomes; Maintain a consistent social media presence by curating content, engaging with followers, and growing online communities; Support client interactions, sharing insights on digital trends and demonstrating the value of Digital Anthropology's services; Organize and promote events, webinars, and workshops to increase brand awareness and engage potential clients; Continuously research emerging digital marketing trends, tools, and best practices to maintain a competitive edge in the digital landscape; About you: At least 2 years of experience as a Marketing Specialist; Strong understanding of digital marketing principles, including SEO, SEM, content marketing, and social media management; Skill in managing social media channels, creating engaging content, and growing online communities; Strong organizational skills to manage multiple campaigns, track progress, and meet deadlines; Proficiency in writing clear, engaging, and persuasive content for digital platforms, including blogs, social media, and email marketing; Strong problem-solving skills to identify challenges in campaigns and make data-driven adjustments; Ability to conduct thorough market research, identifying target demographics and audience behaviors to tailor campaigns effectively; Job type: Permanent/full-time Salary: $73,000 - $83,000