About Aaron Sansoni Group International: The Aaron Sansoni Group is not just a business education company - it’s one of Australia’s leading success stories. Over the past two years, we’ve navigated challenges, celebrated remarkable achievements, and now, we’re setting our sights on an extraordinary future. With 2025 and beyond promising unprecedented growth and expansion, we’re building a dream team to make it happen. Founded by Aaron Sansoni, best-selling author, investor, speaker, and a globally recognised authority on building business "Empires"- our company empowers entrepreneurs and business leaders to achieve greatness. Aaron has graced international stages, inspiring countless individuals and cementing his reputation as one of the world’s most sought-after mentors. As we scale new heights, we’re looking for ambitious, talented, and passionate individuals who want to contribute to shaping the future of entrepreneurship and business excellence. If you’re ready to make an impact, grow with a thriving team, and be part of something truly extraordinary, we want to hear from you. Together, we’ll redefine what’s possible in business success. Role Overview: The Digital Marketing Manager will be responsible for driving and managing all aspects of our lead generation efforts, primarily through paid ad campaigns on platforms like Google, Meta, and TikTok. This role requires an individual who excels at digital marketing strategy, thrives in a high-performance environment, and constantly thinks outside the box. You will track key performance metrics, including marketing qualified leads (MQLs), sales qualified leads (SQLs), cost per lead (CPL), and return on marketing investment (ROMI). The ideal candidate will be both creative and data-driven, ensuring maximum effectiveness of our digital marketing efforts. Key Responsibilities: Develop, implement and manage comprehensive digital marketing strategies, including SEO, Google, Meta and TikTok ads. Analyse and report on key metrics of digital marketing campaigns, assessing against goals (ROI and KPIs): Total Marketing Spend Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Cost per Lead (CPL) Sales Revenue Return on Marketing Investment (ROMI%) 3. Identify trends and insights to optimise spend and performance based on those insights 4. Test, analyse, and optimise creative assets and messaging to enhance ad performance 5. Evaluate emerging technologies, providing thought leadership for adoption where appropriate 6. Collaborate with sales and events teams to align digital marketing strategies with broader business goals. 7. Produce detailed reports and presentations to showcase campaign effectiveness and ROI. 8. Provide insights and recommendations to improve conversion rates and campaign outcomes. Experience & Requirements: 4 years of experience in digital marketing, with a strong focus on lead generation and ad campaign management. Experience in landing pages and CRM Intergrations (preferred but not essential) Proven expertise in running successful campaigns on Google, Meta, and TikTok. Experience with marketing automation and CRM platforms, including reporting on KPIs like MQLs, SQLs, and ROMI. Strong analytical skills with a data-driven approach to optimizing campaign performance. Ability to think creatively and develop innovative solutions for challenging marketing situations. Excellent communication and collaboration skills to work with cross-functional teams. Highly organized, with the ability to manage multiple campaigns and deadlines simultaneously. Enthusiastic, adaptable, and capable of working in a fast-paced environment. ASG Team Member Benefits Subsidised gym membership. Access to dedicated training to help you grow as an individual and team member. We facilitate an experience day every quarter for our team to take some time out of the office to play, enjoy, bond, or work with various charities to add excitement and totally different dimension to their work lives. 3-month training, induction, and orientation program, everything you need to succeed in your role and the company. Access to all of Aaron Sansoni Group's On-Demand Training & Programs. Family and friend discounts to any of our live training experiences. Career progression opportunities as we continue to expand, we strive to promote from within. There are multiple opportunities for growth and progression across all of Aaron Sansoni’s companies. THE ASG WAY - ROLE R - RELENTLESS We do whatever it takes | We get it done | We will always get our results O - OBILIGATION We live in obligation | We love our students | We love our team L - LEADERSHIP We are self-leaders first | We show up | We take ownership E - EXCELLENCE We find answers | We keep evolving | We deliver empowerment, education & experience