Under the direction of the Director of Marketing and Communications, the Manager of Strategic Marketing and Advertising will implement and deliver integrated marketing communications via traditional and digital technologies that support the recruitment and retention of students. The Manager will identify marketing challenges and opportunities and recommend strategies for marketing college-wide efforts that serve to enhance and strengthen the college’s mission. The Manager will also coordinate market research activities, monitor marketing and branding data outcomes to ensure coordination of efforts and will assist the director in all marketing and advertising initiatives for the college.Duties and Responsibilities CCRI Mission:Demonstrate a commitment to the philosophy and mission of a comprehensive community college.Work collaboratively with others in a diverse and inclusive environment.Strategize, create, implement and manage extensive, targeted recruitment and retention campaigns that align with the college’s strategic enrollment goals. Act as the point person for Enrollment Services in managing and coordinating recruitment, retention and completion campaigns.Create modern, efficient marketing concepts and promotional activities that support key college initiatives.Develop campaign effectiveness strategies that maximize return on investment, increase student engagement, and yield data that can be applied to future campaigns.In collaboration with the Director, develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement. Lead creative development of advertising concepts for multi-media projects, including traditional media channels and new media platforms. Work with designers in the development of advertising campaigns. Write marketing copy for both print and digital advertising.Manage integrated marketing campaigns that positively increase the college’s brand and align with the college’s strategic plan. This includes creating targeted messages for internal and external stakeholders and utilizes communications tools such as segmented email marketing, social media, advertising, text messaging, the college’s website and use of on-campus digital channels.Work with the Marketing & Communications office team and Information Technology staff to support electronic communications and marketing functions.Branding:Coordinate video projects with college videographer. Write video scripts and storyboards. Identify, schedule and prep subjects.Work to maintain a consistent and effective college voice across all communications channels, including social media, the college’s website, collateral materials, advertising, and digital channels.Utilize thorough market research to identify new and effective ways to reach out and promote the college’s brand position to key audiences and stakeholders.Departmental Support:Attend special programs and events as requested.Supervises part-time marketing staff, support staff, interns, and student workers.Other related duties as assigned.Minimum of 3-5 years of full-time employment in marketing or communications.Competencies and Desired Qualifications:Excellent verbal communication skills and will have the ability to convey complex subject matter clearly and accurately.Excellent research, writing, editorial, and listening skills.Exceptional project management and organizational skills and will have the ability to balance multiple priorities in a deadline-oriented environment.Will have experience in effective electronic communications; including the design and development of print and electronic marketing campaigns that include the use of leading-edge technologies.Will have experience in the creative development of advertising concepts; corporate identity/brand design and marketing management.Will have paid media-buying and social media experience.Position Information:Full-Time / Part-Time: Full-TimeFLSA: ExemptPay Grade: PSA 13Salary Information: Anticipated starting salary: $61,000 - $70,000Benefits: Full-time employees enjoy an array of benefits, including:Comprehensive Health Benefits and Rewards for Wellness IncentivesPaid Time OffIn-State Tuition WaiversLegal Care InsurancePosting Details:Number of Vacancies: 1Application Open Date: 03/17/Application Close Date: 03/30/Posting Number: SFQuick Link:
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