Are you a strategic thinker with a passion for crafting impactful, customer-centric campaigns?
Our client is seeking an experienced Brand & Communications Planning Director to lead integrated marketing strategies and drive meaningful results in a fast-paced, results-driven environment.
In this pivotal role, you'll focus on taking charge of brand and connection planning strategies for a leading financial services brand.
You'll collaborate with creative, media, and client teams to ensure seamless integration across touchpoints, delivering campaigns that resonate and deliver measurable outcomes.
Key responsibilities
- Develop tailored brand and communication strategies aligned with business objectives.
- Lead CRM and connection planning initiatives to create personalised, multi-channel experiences.
- Translate customer insights into actionable strategies and creative briefs.
- Partner with creative and media teams to deliver consistent, integrated campaigns
- Define KPIs and optimise campaign performance with actionable insights.
- Stay attuned to cultural trends, leveraging them for impactful campaigns.
- Proven expertise in brand and communications planning.
- Strong background in customer insight analysis and CRM best practices.
- Experience in financial services marketing and a deep understanding of its regulatory environment.
- Excellent collaboration and stakeholder management skills.
- A balance of analytical and creative thinking, with a flair for storytelling.
This is your chance to shape strategies that create meaningful audience connections.
If you thrive in a collaborative environment and are ready to make a difference, we'd love to hear from you.