Maven PR Sydney, New South Wales, AustraliaPublic Relations Account ManagerThe Account Manager works closely with the Director to deliver the best quality work across client program development, implementation, meeting and exceeding campaign KPIs, and makes a positive contribution to identifying and securing new business for the agency.The Account Manager applies knowledge and skills to demonstrate autonomy, well-developed judgement, adaptability and responsibility to manage client activities and the junior team that implements them. This is a key managerial role and requires a degree in Communications, Public Relations or Journalism (or similar), at least two years’ full-time agency experience and proven proficiency to perform tasks required to a high standard.The position reports to the Director with whom the person works on a daily basis, and requires accountability for personal and team outputs and outcomes for our clients. You are responsible for managing execution of PR campaigns for our clients across the lifestyle, health and food and beverage sectors.Skills:Craft and refine compelling, strategic copyDeliver impactful presentations and client strategiesOversee and navigate multifaceted client relationshipsShowcase innovative thinking and problem-solving skillsCoordinate responses in high-pressure or crisis situationsCultivate strong media relationshipsA strong knowledge of the Australian influencer landscape and social media platformsDevelop sophisticated and results-driven communication strategiesIdentify and drive new business opportunitiesManage budgets effectively to maintain client profitabilityStakeholder engagement and relationship managementAreas of ResponsibilityTasks include:Client ManagementResearch and monitor clients’ business and industries to stay up to date on trends, developments and breaking issues, and counsel client accordinglyDevelop and cultivate positive relationships with allocated clients as their main day-to-day contact, and their stakeholders/influencers such as media, third party constituencies, and current and prospective customers to convey key messagesLead discussions with clients to understand PR, influencer marketing and experiential briefsPrepare and regularly review and update detailed campaign plans including working timetables of activity to ensure successful implementation and achievement of KPIsContinually review programs to ensure all deliverables are met and recommend new initiatives to reach goals as requiredEnsure timely, accurate and insightful reporting to and correspondence with clients including professionally written agendas, client WIP documents, weekly updates and monthly reportsAutonomously manage medium- to large-sized accounts in consultation with the Director.Media and Influencer RelationsHave a strong knowledge of the Australian media and influencersDevelop and cultivate a wide range of relationships across mainstream and specialist media relevant to client base, creating opportunities to expand contacts wherever possibleCultivate strong relationships with social influencers relevant to client base, continually expanding depth and breadth of contactsOversee maintenance, accuracy and comprehensiveness of media lists for clientsDevelop media strategies and news angles including content requirementsLead and participate in brainstorms to generate media strategy and story ideasOversee the researching and drafting of media releases, fact sheets, bios, pitches and other materialsEnsure high standards of writing, grammar, punctuation, fact-checking and presentation across client accounts under managementEnsure pitching is timely, targeted and proactively followed up to achieve agreed KPIs, cultivating a positive client presenceWork with targeted senior media and top tier influencers on story/content developmentRespond to and follow up media enquiries in a timely, efficient and professional mannerEvent ManagementPlan and oversee the implementation of events including research, venue, catering, talent selection and management, theming and decoration, speaker briefs etc.Ensure guest lists, invitations and RSVPs and effectively managedProvide quality control, issues management and hands on support at the event, and professionally interact with clients, stakeholders and guestsBudgeting and Financial ManagementManage and coordinate assigned junior account teams ensuring effective and efficient deployment of resources, and high quality work that meets clients’ objectives in a manner that provides value for money and account profitabilityDevelop and present budgets to clients and internal team, following sign off by senior account leadManage allocated budgets with no over-runs without prior client approval, including following all Maven PR and client financial processes including invoicing and managing supplier invoicesNew BusinessAssist Director with research and strategic/creative approaches to generate desired new business opportunitiesAssist with drafting and project management of new business proposalsPresent confidently at pitch meetings and tissue sessions as requiredProactively recommend additional projects to existing clientsMaintain and grow an extensive network on LinkedIn and post regularly to increase profileAttend industry and relevant client eventsUse networks and networking opportunities to uncover new business opportunities and bring them to the DirectorSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing/EditingIndustries: Public Relations and Communications Services
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