About Us
Danone is a global leader with a unique health-focused portfolio in food and beverages. Our mission is to bring health through food to as many as possible. We are driven by innovation, sustainability, and community. Our core values of humanism, openness, enthusiasm, and proximity guide us in achieving our goals. We are proud to be a B Corp certified organisation which is reshaping the future of food.
About the Job
We are seeking an Assistant Brand Manager to join our Dairy (YoPRO) team in Melbourne. In this permanent role, you will report to the Senior Brand Manager and support the team with key projects, campaign execution, social media strategy & execution, events coordination, retailers' activities and contribute to brand strategy.
Your Responsibilities
- Brand Performance Analysis: Monitor brand performance and manage A&P expenditure to align activation plans with key KPIs (sales, penetration, share) monthly.
- Market and Competitors' Analysis: Develop market insights, analyse competitors, and organise product tastings to ensure superior quality and alignment with consumer trends
- Project Management: Support packaging design and NPD development from concept to launch, lead cross-functional teams to ensure timely and excellent project delivery, adhere to internal processes, and present key innovation updates
- Campaign Activation: Lead shopper communication and social media strategy, measure performance, and build strong agency partnerships to ensure excellent execution and future recommendations.
- Strategy: Contribute to brand strategy and marketing plans and prepare key business meetings such as range reviews and QBRs.
You Are The Right Fit If
- You have experience in FMCG as a Marketing Assistant/ Marketing Executive /Assistant Brand Manager
- You are familiar with brand analysis tools like IRI & Quantium
- You have experience in budget management and digital communication
- You have experience working with cross functional teams and Marketing agencies
- You have a strong consumer and market understanding
- You have strong communication and presentation skills
- You have attention to detail and a collaborative mindset
- You have a strategic and solution-driven approach, with the ability to navigate complex environments
What We Offer
- A high-performing, collaborative team culture
- Flexible Hybrid working
- Thank Danone it's Friday 3pm finishes every Friday.
- Diverse and inclusive work environment
- Personalised learning opportunities to set you up for success
- Competitive Total Reward package including Health, Life and salary continuance insurance
About Us
Danone ANZ focuses on dairy and specialised nutrition products for infants and adults and is proud to be awarded the Great Place to Work accreditation winner for ANZ in 2024 – a globally recognised program where we feature as one of Australia's top places to work.