DIGITAL & SEARCH MARKETING (MARKETING & COMMUNICATIONS)
Full time
LeapFrogger is looking for an experienced Digital performer to manage and own the client relationship with a number of famous brands across Automotive, FMCG & Retail.
The right candidate will help our clients drive best practices across Paid Search, Programmatic and Social to maximise ROI on our clients’ Digital investment.
They would have experience as an account executive or Performance specialist, they're organised and can handle a conversation with a client.
ROLE PURPOSE
As a senior level position within the Digital Media Services team, the Digital Manager is responsible for managing the day-to-day execution of digital marketing strategies while maintaining strong client relationships. This hands-on role requires a blend of tactical oversight, a planning & buying tactician, owning client interactions, continually advocating for constant improvement and team collaboration to ensure a successful delivery of client objectives and campaigns.
KEY RESPONSIBILITIES
1. Client Relationship Management: Act as the primary point of contact for clients, managing daily communications, understanding their business needs, and ensuring that all digital activities align with their goals.
2. Plan & Execution of Digital Strategies: Implement and manage digital marketing & media campaigns across various platforms such as social media, SEO, PPC, and content marketing. Ensure that all campaigns are executed on time, within budget, and meet the client's expectations.
3. Performance Monitoring: Track and analyse the performance of digital campaigns, using data to make informed recommendations for improvements. Provide regular reports to clients on campaign progress and results.
4. Team Collaboration: Work closely with digital marketing specialists, content creators, and other team members to ensure that all aspects of the campaign are aligned and effectively executed.
5. Budget Oversight: Manage the allocation of resources within assigned budgets, ensuring efficient spending and maximizing the impact of digital marketing efforts.
6. Creative Coordination: Collaborate with creative teams to develop digital content that is engaging and aligns with the client's brand and messaging strategy.
7. Process Improvement: Identify opportunities to improve digital marketing processes, tools, and techniques, ensuring both the team and you are staying current with industry trends and best practices.
8. Project Management: An ability to manage multiple & own deadlines and cross functional tasks, ensuring campaigns & projects are completed on time with the minimum amount of fuss.
9. Technology: Remain up to date & informed on market trends, partner platform features and new ad formats.
KEY SKILLS & EXPERIENCE
Key skills for the role:
1. Strong Communication: Ability to clearly and effectively communicate with clients, team members, and other stakeholders.
2. Organizational Skills: Strong ability to manage multiple campaigns and projects simultaneously, ensuring that all tasks are completed on time and to a high standard.
3. Analytical & Strategic Thinking: Proficiency in analysing digital marketing and or general data to derive insights, create bespoke recommendations to client briefs and drive campaign performance.
4. Leadership: Ability to guide and motivate a wider team or direct report, fostering a collaborative and productive work environment.
5. People Management: Effectively guide, support and motivate the wider team and or direct report while fostering a positive work environment & culture.
6. Hands-On Approach: Willingness to engage directly in campaign execution and problem-solving.
7. Adaptability: Ability to quickly adjust strategies in response to changing client needs or market conditions.
What you bring to the role:
1. An interest in Marketing, Communications and Advertising.
2. A love of being around and working with people.
3. You love juggling tasks while handling multiple deadlines from different stakeholders.
4. Attention to detail is a natural state of being for you, while meeting your own set of deadlines.
5. You are a team player, that can easily bring out the best in people and an aspiring leader, mentor and coach.
OUR VALUES
We are a proud Values based organisation and encourage applicants who share the same behaviours and attitudes as us. Our values are:
Conscious Community: We are at our best when we work together. Community represents our people, our clients and our partners. We are humble but love to celebrate the wins.
Own it: We do the right thing by our people and our clients and don’t make promises we can’t keep. We have a culture that encourages you to take the lead and go for it.
Never Settle: We have an underdog spirit but a champion’s mindset. We go again when we need to and don’t settle for the ordinary.
Be Bold: We are a team that doesn’t like being “vanilla” We love to work with people who challenge more, innovate more and push for more.
If this sounds like you and you want to work in an organisation that will value your input and ability, it's time to apply!
Your application will include the following questions:
1. Which of the following statements best describes your right to work in Australia?
2. How many years' experience do you have as a Digital Media Manager?
3. Do you have experience in a role which requires relationship management experience?
4. How many years of project management experience do you have?
5. Do you have experience with Search Engine Optimisation (SEO)?
6. How many years' experience do you have in digital marketing?
7. What's your expected annual base salary?
8. How much notice are you required to give your current employer?
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