We are seeking a dynamic Growth Marketing Manager to lead our growth initiatives and drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in growth marketing strategies, be hands-on with a variety of digital tools, and excel in data-driven decision-making. This full-time role is integral to our mission of scaling our reach and impact.
Key Responsibilities:
* Team Leadership: Guide and support the marketing team, fostering a collaborative and high-performance environment.
* Strategic Growth Planning: Develop and execute integrated growth strategies that enhance user acquisition, engagement, and retention.
* Campaign Oversight: Manage marketing campaigns across multiple channels, including email, social media, and paid advertising.
* Data-Driven Optimization: Use analytics tools to measure and optimize campaign performance, implementing data-driven improvements for better ROI.
* A/B Testing: Conduct rigorous A/B tests to refine marketing tactics and enhance overall campaign effectiveness.
* Digital Expertise: Utilize tools such as Campaign Monitor, MailChimp, Google Analytics, and SEO/SEM platforms to maximize growth opportunities.
* User Experience Enhancement: Create and manage detailed plans to improve the user journey and boost conversion rates.
* Stakeholder Collaboration: Work closely with internal teams and external marketing agencies in a dynamic environment.
* Innovation and Best Practices: Implement cutting-edge growth marketing initiatives and stay updated on industry trends and best practices.
Skills and Expertise:
* Hands-on expertise with Campaign Monitor and MailChimp, HubSpot.
* Strong background in campaign management and optimization, including A/B testing.
* Proficiency in using digital marketing platforms such as Google Analytics and SEO tools.
* Excellent project management and stakeholder management skills.
* Ability to analyze data and extract actionable insights to improve campaign performance.
* Knowledge of CRM systems and marketing automation tools.
* Ability to produce compelling content that drives engagement and conversions.
* Strong problem-solving abilities and strategic thinking.
* Exceptional verbal and written communication skills.
* Ability to perform under pressure and meet tight deadlines.
* Leadership qualities with a talent for mentoring and developing team members.