Overview
Work for a global FMCG company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.
About PepsiCo
You can Dare for Better at PepsiCo. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good. Because when we Dare for Better, we can smile at what's next. For our careers, families, communities and the planet.
Job Opportunity
We currently have an exciting opportunity for a Search Lead to join our eCommerce team. The role of the Search Lead is to generate demand through executing on platform search strategy, & Digital Shelf.
Responsibilities
* Develop and implement CPC campaigns, strategies and initiatives across eGrocery, Marketplace, & emerging new channels.
* Proactively developing and implementing strategy for conversion rate optimisation.
* Report key metrics and continual drive performance on platform.
* Identify, plan and deliver online initiatives to drive traffic and conversion across the channel.
* Manage PDP content structure to deliver Perfect Digital Shelf on all retailer's platforms.
* Using your data analysis skills to generate reporting and gain actionable insights to share with our team on a regular basis.
* Collaborating with the Marketing team on content development and delivery.
* Support the deployment and implementation of Marketing Automation and Digital Shelf Scraping Tool scorecards suite to analyse digital program performance and consumer behaviour in relation to our categories to provide insights to marketing, category & sales teams.
Requirements
* Demonstrated experience in fast-paced eCommerce environments.
* End-to-end management of the online shopper experience.
* Proven ability to develop and manage performance marketing programs for strong ROI.
* Deep knowledge of the full eCommerce stack and advanced data analytics, including A/B testing.
* Experience with Content Management Systems (CMS) and Retail Media Networks (e.g., eGrocery, Amazon, Uber).
* Understanding of SEO principles and digital shelf management.
* Entrepreneurial mindset and disruptive thinker, willing to challenge existing assumptions to accelerate growth.
* Highly adaptable in ambiguous, fast-paced environments, able to quickly determine solutions even when facts are unclear.
About Us
Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith's Chips, Red Rock Deli, Twisties, and Bluebird NZ.
At PepsiCo, we're committed to creating a workplace that's inclusive, diverse and supportive. We've been recognised as a Top Employer in Australia and New Zealand for the past 4 years.
PepsiCo's Hiring Process
1. Submit your application.
2. Interview(s) and skills evaluation.
3. Online Assessment process.
4. Background checks.