* Opportunity to support delivery of a website development re-platforming project
* Optimise digital acquisition and communication channels and platforms
* Liase with agency partners to deliver effective digital marketing campaigns
The world’s biggest challenge needs you, here.
Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Shell Energy - one of Australia’s leading energy retailers - puts you at the heart of that endeavour.
Lead the change, from the frontline
Based in Brisbane, the B2B Digital Marketing specialist (Fixed term - 12 months) is primarily responsible for supporting the development, optimisation, and maintenance of all Shell Energy’s digital marketing channels, including digital campaign execution. The role will also focus on supporting the delivery of a website development re-platforming project, which will involve migrating content from the previous website content management system – WordPress, to the new platform – Contentful.
The objectives of the role are to use digital marketing platforms and channels to increase awareness, drive consideration within target segments for Shell Energy and to deliver new customer acquisition for the C&I business. The commercial outcome of these objectives is the profitable growth of the C&I business and increasing brand awareness and consideration of Shell Energy generally.
The role will liaise with external agency partners to deliver effective digital marketing campaigns and improve the performance of digital marketing platforms and channels. The role will also liaise closely with Marketing, C&I Sales, Digital Technology, and Product teams and other internal stakeholders across Shell Energy and its entities to support the achievement of business and marketing KPIs.
What you’ll bring
Here’s what you’ll need to thrive in this role:
* Experience in digital marketing, website content management, social media publishing, marketing automation and digital analytics tools.
* Proven ability to optimise digital acquisition and communication channels and platforms including websites, marketing automation (EDMs, Onboarding, Nurture Programs, Lead Scoring/Lead Gen), social media, SEO, SEM, Display Advertising, and Webinars.
* Proven experience executing end-to-end campaigns from planning through to creation, execution and promotion, and post-campaign analysis.
* Experience using Google Analytics and/or other analytics tools to report on digital marketing activities.
* Experience using website CMS platforms (WordPress and Contentful desirable, but not essential).
* Experience using Asana and Jira (or similar) project management tools to manage day to day tasks and project work.
* Experience using marketing automation platforms (Marketo desirable, but not essential).
* Experience using social media publishing and monitoring tools (Sprinklr & LinkedIn desirable, but not essential).
* Experience using Adobe Photoshop or a similar graphic design tools to create, edit and resize digital assets (e.g web banners and imagery, EDM banners and imagery, display ads, LinkedIn image posts) - desirable, but not essential.
* Proven ability to set and maintain all collateral templates so that documents, PowerPoints, videos, etc all have consistent branding guidelines.
* Bachelor’s degree in Marketing, Technology, Communications or a related field or equivalent.
Why join our team
Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint. You can be part of that change.
Here are the top reasons why our people choose us:
* Purpose that you can see. As the B2B Digital marketing Specialist, you’ll have the best shot at energising a better future, one customer at a time.
* Work that’s interesting, innovative and high impact. We hope you’ll love the challenge and opportunity to achieve - for our customers and for you.
* People who bring the expertise and drive to succeed. Our team is respectful, inclusive, and supports connection and collaboration.
Visit our careers site to find out more.
https://shellenergy.com.au/about-us/careers/job-vacancies/
Read the stories of our incredible people.
https://shellenergy.com.au/about-us/our-people/
Join us. Together, we can make the difference count.
Shell Energy is an Equal Opportunity Employer that values the diversity of its people. We do not discriminate on the basis of gender, race, religion, colour, national origin, sexual orientation, age, marital status, veteran status or disability.