Our client is a trailblazer in providing premium food and beverage experiences, offering a diverse range of exceptional products across Australia and New Zealand. With a strong legacy of quality and a commitment to excellence, they maintain a seamless supply chain that connects trusted suppliers with leading retailers. Their dedication to innovation ensures a dynamic product offering, constantly evolving to meet the demands of the market. Focused on enhancing the culinary experience, they bring the finest ingredients to every home, fostering moments of joy, connection, and unforgettable flavour with every meal. Key Responsibilities: Craft and execute innovative A&P strategies that drive national business growth and brand success. Capture increased market share while consistently hitting ambitious sales targets. Leverage deep consumer insights and strategic marketing programs to engage and inspire target audiences. Masterfully select and manage impactful advertising through dynamic mass media channels. Elevate brand presence through strategic Public Relations and Media Liaison efforts. Lead brand performance with data-driven analysis, optimizing growth and profitability. Analyze stock movements and forecast trends to drive smart, gap-planning strategies. Maximize sales potential with powerful A&P plans that build brand awareness and generate demand. Position the brand as an industry leader with cutting-edge strategies and marketing initiatives. Uncover new business opportunities, create memorable in-store experiences, and deliver successful promotional campaigns that make an impact. This position manages Asian product portfolio. Bilingual of English and Mandarin is preferred. If about sounds like you, please apply ASAP Or contact Amelie for a confidential chat: amelie.zhongbrilliantalent.com.au ; 61 402 384 384 (Please leave a text if I missed your call.)