The Opportunity
Mulpha Events owns and delivers some of Australia's most loved events. From Australia's largest boating showcases, the Sanctuary Cove International Boat Show and the Sydney International Boat Show, to food and wine festivals, live music, outdoor and lifestyle events, product launches and corporate conferences.
Key Responsibilities
* Implement planned marketing campaigns, special events, and activations for each event.
* Coordinate the production and distribution of advertising across all mediums, including print, digital, outdoor, TV, and radio.
* Coordinate the production and distribution of printed marketing materials, including flyers, posters, banners, and magazines.
* Coordinate and drive marketing and promotional activations with partner organisations, including ticketing, event partners, and sponsors, and event precincts.
* Coordinate cross-promotions with MAL's brands, other events, government, and tourism organisations.
* Create content for all social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, which improves engagement, followers, and brand presence.
* Report on campaign analytics and effectiveness against objectives.
* Design, create content, and schedule all eDMs.
* Manage and maintain all event websites, including content updates and monitoring analytics.
Your Background
To be successful in this role, you will need:
* Minimum 2-3 years' previous experience in a marketing role.
* Experience using email marketing and CRM systems. Experience using HubSpot would be highly desirable.
* Experience in digital, online, and social media marketing with a strong technical understanding of online platforms.
* Event marketing experience is highly desirable.
* Strong B2C and B2B copywriting skills.
* Demonstrated visual content creation in the form of photography and videography.
* Graphic design skills and experience with Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and Canva.
Mulpha Benefits
You can enjoy a range of benefits, including:
* Hotel and dining discounts.
* Birthday leave.
* Lifestyle platform with 400+ retailer discounts.
* Salary sacrificing/financial education and benefits.
* Career progression/Mulpha Academy/study assistance.
* Wellbeing hub/healthcare discounts/employee assistance program.
* Free car parking/car parking discounts at some of our offices/venues.