We are a mission-focused profitable B2C business with more than 120 million registered users in more than 170 countries which have just launched our web3 proposition and become a unicorn. Despite starting as a centralised, inflationary, “walled garden” proposition our web2 health&fitness product already changes people’s day-to-day lives for the better by making them 20% more physically active and facilitated $60M of value exchanged in the last quarter alone. With our web3 launch, we immediately became the largest on-ramp in crypto history with 3 million active wallets and more than 13 million token holders.
1. Strategic management: planning, forecasting, budgeting and reporting for/ on the success of the marketing function according to the business’s north-star metrics
2. Team Management: Responsible for the day-to-day management of all the crypto marketing team members - managing daily workload and output, performance appraisals and scaling the team according to the growth requirements of the business
3. Be the ‘voice’ and feedback of the end user internally to management, product and technical teams. Build user profiles and personas to inform strategy
4. Workstreams to include, but not limited to:
Community Building: Oversee community-building programs and direct report(s) to expand our
community and grow into new geographies Messaging: Continuously build and improve messaging through community feedback and market
research Social Media Strategy: Oversee social media strategy and execution across all channels including
the establishment and growth of an influence/ ambassador program KOL management: leveraging and deepening existing KOL relationships Content Creation: Communicate the narrative and value of our token to our community via
planning, writing and editing educational content (written and video) Events: Oversee the planning and execution of in-person and online events. Marketing partnerships: Identify and close deals with marketing-specific partners
Make sure to follow us here to get our most live jobs https://www.linkedin.com/company/cryptorecruit
Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.