Marketing Manager - Corporate Services
An innovative and dynamic company is seeking an experienced Marketing Manager to join its corporate solutions team.
Key Responsibilities:
* Develop and implement comprehensive marketing strategies aligned with the organisation's business objectives, focusing on B2B lead generation and brand enhancement.
* Ensure consistent brand messaging and positioning across all channels, showcasing the organisation as a leader in Corporate Services.
* Oversee the production of high-quality marketing materials, including presentations, videos, proposals, and collateral tailored to a professional audience.
* Lead digital marketing initiatives, including website optimisation, email campaigns, paid media, and SEO, to drive traffic and generate qualified leads.
* Plan and execute corporate events, webinars, and networking opportunities to strengthen relationships with clients and stakeholders.
* Conduct market research to understand client needs, industry trends, and competitor positioning, translating insights into actionable strategies.
* Work closely with sales teams and senior executives to align marketing activities with business development goals.
* Monitor and analyse marketing performance metrics, providing insights and recommendations to optimise ROI.
About You:
* Proven experience in B2B marketing, preferably within the corporate services or professional services sector.
* Strong strategic thinking with a hands-on approach to executing campaigns and managing multi-channel marketing initiatives.
* Expertise in digital marketing, including SEO, paid media, and email marketing.
* Excellent communication and content creation skills, with the ability to produce high-quality, professional materials.
* Strong project management skills with the ability to plan and execute events and initiatives to meet business objectives.
* Analytical mindset with the ability to track performance and make data-driven decisions.
* Collaborative approach to working with sales teams and senior executives to align efforts with business growth targets.