Customer Lifecycle Marketing Manager - Hubbl Are you a CRM marketing expert with a passion for customer engagement and acquisition?
We're launching a game-changing platform, Hubbl, that seamlessly integrates paid and free content, offering users an intuitive interface for discovering, watching, and enjoying their favorite shows and movies.
We're recruiting a Customer Lifecycle & Acquisition Manager to lead Hubbl's end-to-end customer lifecycle initiatives - from campaign ideation and execution to analysis and continuous optimisation.
Key Responsibilities
* Manage the end-to-end lifecycle of customer marketing campaigns to maximise engagement, acquisition, and conversion.
* Develop and execute the Hubbl campaign roadmap, identifying strategic opportunities and aligning initiatives with key customer moments, using data-driven segmentation.
* Continuously drive improvements in sales and conversion rates by refining targeting, messaging, offers, and testing methods to maximise impact.
* Leverage comprehensive data resources to define unique customer segments and cohorts, creating tailored acquisition strategies that effectively engage target audiences.
* Use data to inform decision-making, optimise marketing strategies, and guide future testing programs to enhance the customer experience.
* Establish and continuously refine processes to enable accurate, efficient, and scalable work, ensuring all campaigns align with business objectives and maintain high-quality standards.
* Leverage marketing expertise to conceptualise and develop campaign creative that resonates with target audiences, aligns with brand objectives, and drives customer engagement.
* Collaborate closely with Content, Creative, Brand, and Legal teams to develop and execute high-impact campaigns that drive business objectives.
* Build and maintain strong relationships with key stakeholders, clearly communicating campaign progress, results, and strategic insights.
* Mentor and develop junior team members, fostering a productive, engaged, and growth-oriented environment.
About You
* 5+ years in a customer lifecycle or CRM marketing role, ideally within a direct-to-consumer (D2C) setting.
* Strong ability to develop and implement effective customer lifecycle strategies that drive acquisition, engagement, and retention.
* Proactive problem solver who can navigate complex challenges with innovative, data-driven solutions.
* Exceptional skills in building relationships and collaborating across varied stakeholders, from executives to junior specialists.
* Strong analytical skills with an understanding of data-driven testing and optimisation.
* Familiarity with Martech tools and omnichannel CRM programs is optimal.
* Outstanding written and oral communication skills with the ability to convey complex strategies in simple, impactful terms.
* Demonstrated success in managing programs that drive customer retention and acquisition.
* Bachelor's degree in marketing, business, or related field.
Life at Hubbl
A career with us means working across one or more of our brands.
You'll enjoy:
* A hybrid way of working with time spent at home and on campus.
* Free & discounted products including streaming services and broadband.
* Special days away from work for Birthday, Cultural & Volunteer Leave.
* Access to our wellbeing program.
* Generous ergonomics allowance for your WFH setup.
* Company-wide meeting-free lunch hours and Friday afternoons.