The Role:
We're searching for a highly qualified Marketing Coordinator who can contribute to existing programs while assisting with the development of new initiatives aligned with company and client goals.
The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media.
The Marketing Coordinator must be an organised multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.
Key Responsibilities:
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analysing and summarising data.
Support the Head of Marketing in establishing and evaluating marketing strategy by assembling forecasts, setting objectives, organising promotional presentations, and updating calendars.
Communicate campaign objectives, timelines, and deliverables to partners team, and provide instructions for usage and promotion.
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Maintain inventory of support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
Continually seek new sources of prospective customer data and provide recommendations to marketing leadership.
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
Prepare marketing activity reports and metrics for program success.
Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.
Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets.
Chinese or Japanese language proficiency.
What we're looking for:
Experience in marketing coordination or similar role.
Bachelor's degree (or equivalent) in marketing, advertising, or communications.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Experience using data analytics software for research.
Excellent communication and presentation skills.
Excellent time and project management skills.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Working knowledge of HTML and design and email software.
Experience in budgeting and forecasting a bonus.
Experience working in online gaming, forex or financial services desirable.
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