1 day ago Be among the first 25 applicants
Direct message the job poster from Educonnecting Student Agency
Founder at Educonnecting Student Agency | Master of Business Accounting, Social Media Marketing
Company Description
Educonnecting Student Agency has +10 years of experience as an international student agency based in Australia. We have assisted more than +10,000 students from different countries around the world to achieve their goal of living an unforgettable adventure abroad.
We are looking for an experienced Advertising Specialist to join our team and help leverage digital channels to develop impactful marketing strategies that drive business growth and ensure success in a competitive market.
The ideal candidate is passionate about advertising, marketing, and technology. You should have a strong understanding of digital marketing, content creation, and the role of AI in driving revenue growth. A tech-savvy and intuitive thinker that will bring innovative ideas to enhance and strengthen our campaigns.
Role Description
This is a full-time on-site role as an Advertising Specialist located in the Gold Coast. The Advertising Specialist will be responsible for developing tailored digital strategies that align with the objectives and growth of the company.
1. Plan, implement, and optimize paid digital media campaigns across platforms (Meta, TikTok, Google, etc.), maximizing efficiency in digital channels, including paid social and programmatic.
2. Manage online marketing and lead generation campaigns for both offshore and onshore markets.
3. Collaborate with internal teams to enhance campaign efficiency, develop media strategies, and identify growth opportunities.
4. Leverage emerging digital and social media trends to boost audience engagement and strengthen connections with the target audience.
5. Lead content creator and partnership strategies for both organic and paid content amplification, ensuring effective reach and engagement.
6. Align media strategies with local market needs by working closely with offshore and onshore activation teams.
7. Lead end-to-end biddable campaigns, ensuring compliance with QA standards and best practices.
8. Drive innovation and promote best practices within teams for more effective campaign execution.
9. Conduct monthly performance evaluations with clear KPIs, tracking progress and ensuring achievements.
10. Develop testing frameworks to optimize campaign performance and enable data-driven decisions for continuous improvement.
11. Analyse campaign performance data, adjust campaigns in-platform, and provide actionable insights to enhance effectiveness.
12. Ensure campaigns contribute to incremental sales and customer growth.
13. Contribute to SEO efforts, including keyword and image optimization, to improve search rankings.
14. Implement EDM campaigns using HubSpot in collaboration with the team.
15. Promote events to maximize engagement and visibility.
16. Identify AI tools to leverage search software algorithms and improve site performance.
About You:
1. Proven experience in digital marketing and media planning, buying and campaign execution.
2. Agency background preferred - Hands-on experience managing multi-channel campaigns in Meta, TikTok, Google Ads, and DV360.
3. Strong understanding of creator content performance-driven digital media and optimisations.
4. Experienced working with data, analytics, and reporting tools to assess effectiveness.
5. Knowledge of the education industry is a plus.
6. Excellent communication and interpersonal skills.
7. Ability to work independently and collaboratively.
Qualifications
1. Bachelor's degree in Marketing, Business, or related field
Job Type: Full-time
Salary: AUD $73k -$85k + Super
Work Location: Gold Coast - Queensland
Join our team:
At Educonnecting, we believe in fostering a collaborative and inclusive work environment that encourages growth and professional development. We offer competitive compensation, benefits packages, and opportunities for career advancement.
If you are a motivated individual with a passion for sales and marketing, we would love to hear from you. Apply now by submitting your resume and a cover letter to Please include Job Title - Your Name in the subject line of your email.
Educonnecting is an equal opportunity employer. We value diversity and encourage applications from candidates of all backgrounds.
Note: Only shortlisted candidates will be contacted.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Education Administration Programs
#J-18808-Ljbffr