Senior Content Lead, Australia PostAre you a creative thinker who can produce best-in-class content and retail campaigns that excite customers? A copywriter with a love for print creative, digital content and social media who dreams of driving innovation for our country's most iconic brands?Medium Rare, Australia's leading content marketing agency, is looking for a Senior Content Editor to lead creative outputs on its Australia Post account.Having held senior roles in publishing, creative or content marketing at a media company, agency or brand, you'll be comfortable leading and executing content campaigns from beginning to end. This includes campaign ideation, writing and developing creative concepts for printed retail catalogues and digital assets, newsletters, short-form videos and long-form written content.You'll think like a creative and, at the same time, a marketer – ensuring rich and polished content brings customers closer to the brand and meets Australia Post's commercial objectives. We're looking for someone with big cross-channel ideas, who can confidently share these with clients in presentations.Working closely with a talented and passionate team of creatives and account managers, you'll be joining a fast-growing business with a flexible working environment offering stability, balance and great culture. This is a hybrid role, based in our Sydney office but with the opportunity to work part of your week remotely.Key responsibilities:Ideate and produce high-quality content for Australia Post, including print catalogues and magazines, website copy, social media assets and video.As the copy lead, work closely with the Art Director and Client Manager to develop campaign creative concepts and proposals for seasonal retail campaigns, leveraging data and insights and best-in-class ideas to excite the client.Work closely with the client to refine concepts, execute them within brand and editorial guidelines and liaise on revisions. An exceptional eye for detail is essential.Develop bespoke assets for Australia Post websites, social media channels and newsletters to further amplify campaigns – maximising engagement and driving action.Elevate and continually evolve campaigns and content executions to ensure they remain fresh and effectively connect with customers, bringing them closer to purchase and closer to the brand.Develop a strong understanding of the Australia Post business and look for ways to further support the client.Work across other top-tier clients and a range of categories when required.Work with the team to develop and pitch creative concepts to win briefs and new business.Who are you?At least 3 years experience as a senior editor, creative or content lead at a media publisher, agency or brand.Extensive writing and copy editing experience, as well as the ability to manage freelance contributors within a budget.High-level organisational skills and demonstrated experience juggling multiple deadlines and concurrent projects.Excellent communication skills to drive positive and productive conversations with clients and stakeholders.Ability to think visually and direct visual assets, including print, social content, videos and display ad creative.Up-to-date knowledge of all social media platforms, best practice and specifications.A love of learning and a willingness to understand client business needs.Experience writing presentations and pitches is preferred.Knowledge of SEO writing and analytics is advantageous.News BenefitsNews Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Our benefits include:Exclusively ours: Access to publications and products from across the News Corp family.Health & wellbeing: Advice, support and facilities for healthy minds and bodies.Time off: A range of leave options to support personal needs.Helping you grow: Development opportunities and recognition.Financial wellbeing: Support on making the most of your money.Perks & discounts: Exclusive offers across a range of products and services.Giving back: Make a difference to our communities.Workplace Inclusion: Engage with your passions through various employee-resource groups.Our Commitment to Diversity, Equity and Inclusion: We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve.What's next? Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers.
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