Content & Social Media Specialist - South Bank, QLD
Job no: 525735
Brand: Leisure*
Work type: Full time
Location: Queensland
Categories: Marketing, Web, Creative & UX
Strong writing skills, social media expertise, and a passion for brand storytelling are essential in this role. You will create and manage content across various platforms, collaborate with teams to align messaging, and analyze performance data to refine and improve engagement strategies.
Responsibilities:
* Collaborate with the Marketing Manager and wider team to execute content and social media plans that align with the brand marketing strategy and business goals.
* Write short- and long-form content, as well as product merchandising copy, to support marketing campaigns while maintaining brand voice and consistency.
* Develop compelling copy for various platforms—including email, website, and app—to strengthen brand presence, enhance storytelling, and drive customer engagement across multiple channels.
* Create and execute social media content, including gamification, engaging posts, and short-form video, to differentiate the brand from competitors.
* Track and analyze content performance to measure audience growth and engagement across platforms.
* Provide detailed social media reporting with insights that inform strategy and content improvements.
Qualifications:
We’d love to hear from you if you have:
* 3+ years' experience in Marketing.
* Demonstrated ability to write high-quality copy with knowledge of editorial and SEO best practices.
* An understanding of social media best practice, including platform-specific content.
* Exemplary attention to detail.
* Ability to manage multiple projects with competing deadlines at any one time.
* Positive attitude, and willing to learn.
What you'll Enjoy:
* Culture: You will be employed by an inclusive company that offers a team culture like no other in the industry.
* Our People: FCTG is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply.
* Development: Individualised Learning & Development pathway options.
* Exclusive Staff Discounts: Accessible via our employee-only portal.
* Travel Discounts: Including family and friends.
* Brightness of Future: Career opportunities in a network of brands and businesses across the globe.
* Corporate Health Discounts: Access exclusive discounts on health insurance plans.
* Mental Health: Support and Employee Assistance Program for staff and family.
* Social: Regular awards nights and social team-building events.
* Giving Back: Corporate Social Responsibility program supporting nominated charities.
* Sustainability: Efforts to affect positive change to the environment.
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
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