Paid Ads Specialist (Meta & Pinterest Advertising) full time
121 Group HQ: Melbourne, VIC, Australia Remote job Oct 4
Job Summary: We're seeking a results-driven Paid Advertising Specialist to manage and optimise Meta and Pinterest advertising campaigns for our diverse e-commerce and lead generation clients. This role requires a strategic thinker with a proactive approach to campaign management, optimisation & copywriting to significantly impact client success through media buying.
Key Responsibilities:
* Develop and execute advertising campaigns on Meta and Pinterest, focusing on engagement, conversions, and lead generation.
* Analyse performance and make data-driven adjustments to maximise ROI.
* Manage ad accounts, pixels, and catalogues on Meta Business Manager.
* Strategise and optimize audience targeting to meet campaign goals.
* Collaborate with marketing teams to ensure alignment with broader business objectives.
* Deliver comprehensive campaign performance reports, offering actionable insights to both clients and internal teams.
Requirements:
* Demonstrated expertise in managing Meta and Pinterest ad campaigns.
* Strong proficiency in Meta Business Manager setup and optimisation.
* Strong analytical & reporting skills.
* Excellent communication skills for articulating strategies, insights and ad-copy.
* Ability to manage multiple ad accounts across Meta & Pinterest business manager.
* A proactive problem-solver with a keen attention to detail.
* Strong campaign, adset & ad expertise.
* 2+ years of experience in media buying across Meta & Pinterest advertising platforms.
Culture and Benefits:
* Join a collaborative and innovative team environment.
* Enjoy excellent working conditions and opportunities for professional development.
* Engage with a diverse range of industries and client profiles.
If the above sounds like you, and you are ready to join our dynamic team and bring your expertise to such an amazing precinct, apply today. We look forward to your application.
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