Job Description
* Permanent | Full-time role
* 85k-100k+super
Are you a digital marketing enthusiast with a passion for creating engaging campaigns that drive customer engagement and revenue growth? This is an exciting opportunity for a Digital Marketing Executive to lead innovative marketing strategies across multiple platforms for a renowned luxury hospitality group. If you love managing campaigns, optimising customer journeys, and collaborating with creative teams, this role is for you!
About the Role:
As a Digital Marketing Executive, you’ll oversee key aspects of digital marketing strategy, including CRM management, email automation, social media campaigns, and website optimisation. You’ll work closely with internal teams and external agencies to ensure seamless execution of campaigns while continually enhancing the customer experience.
Key Responsibilities:
* CRM & Email Campaigns. Lead CRM initiatives, ensuring transactional emails (pre/post stay, checkout) are optimised for customer engagement. You’ll provide performance insights and implement database segmentation to drive personalisation.
* Revenue Growth. Manage website add-ons and post-stay offers, driving incremental revenue through promotional content and team training.
* Chatbot Administration. Oversee chatbot performance, manage content, and make recommendations to improve customer interactions.
* Website & UX Optimisation. Manage website content, perform SEO audits, and collaborate on UX/UI enhancements for an optimal user experience.
* Social Media & Campaigns. Develop and execute paid social media campaigns, analyse results, and support the team with creative content across platforms like Instagram, Facebook, and LinkedIn.
What you need to succeed in the role:
* Proven experience in managing digital marketing campaigns across various platforms (email marketing, social media, CRM, etc.)
* Strong understanding and hands-on experience with CRM systems
* Experience in managing transactional emails and other customer communication strategies
If you’re a proactive digital marketer who thrives on optimising customer journeys and driving results, apply for this role NOW.