About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role Working under the supervision of the Head of Content, the Senior Writer will proactively develop high impact, engaging, largely written thought leadership content for mostly external audiences to support ANZ's strategic agenda.
The role will be critical in helping execute a corporate content strategy for key channels including bluenotes and ANZ News, while working closely with others across the function to identify and execute new story ideas that increase brand awareness, drive traffic and optimise and grow ANZ's corporate reputation. This may include creating or sourcing original content, repurposing and tailoring existing ANZ content, or curating content from other writers within and outside of ANZ.
This role requires an excellent writer able to produce compelling content to a sometimes-tight deadline, while managing senior stakeholders.
Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.
Role Type: Permanent
Role Location: Melbourne or Sydney
Work Hours: Full-time What will your day look like? This role is accountable for:
Working with the Head of Content to develop and execute a comprehensive thought leadership content strategy for bluenotes and ANZ News, aligned with ANZ's strategic objectives and supporting our reputation Develop engaging, high-quality content for bluenotes and ANZ News. Content will be largely written but may involve visual elements (animation or video) Working closely with the CPA function, marketing, brand and other business areas across the bank as needed to ensure content opportunities are captured, leveraged and then repurposed across relevant channels Working collaboratively to support consistent delivery of content and share best practice content expertise and experience Build and develop strong relationships with key stakeholders to ensure stories across the bank are captured and told in a compelling way for our target audiences Act on identified risks and issues by supporting development of mitigations and plans to address them, to minimise negative impacts to ANZ's business or reputation Provide advice on and guide stakeholders seeking to contribute thought leadership or opinion pieces Work closely with social media and digital teams to distribute bluenotes and ANZ News content across Instagram, LinkedIn etc Capture data and conduct regular measurement and analysis of content performance to support future content strategy decisions Possess good project management skills and organisational skills in managing multiple projects and deadlines. What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Excellent skills in writing, interviewing, including workingtotight deadlines Strong interpersonal skills and ability to develop relationships across teams in large organisations Comfortable interviewing senior executives including on-camera or recorded for a podcast Excellent news sense and able to explain to stakeholders what makes a good story, and what doesn't Shows good judgement and able to provide counsel to executives and senior leaders Well organised and able to deliver outcomes within set timeframes and to agreed standards Adept at simplifying complex strategies and concepts, translating them in a way that makes them accessible to broader internal audience Confident and well versed in the fundamentals of writing and editing across digital and social media Ability to conceptualise and plan including compelling visual content including text, video, infographics, visual displays Ability to build relationships at all levels and comfortable challenging the status quo Strong on maintaining situational awareness, with an ability to look ahead for obstacles and opportunities, and curiosity about new information and diverse perspectives Skilled at prioritisation and ability to make effective trade-off decisions, while balancing risks and opportunities, calm under pressure.
You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
Job Posting End Date 05/02/2025, 11.59pm, (Melbourne Australia)
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