Brand Management (Marketing & Communications)
Full time
This role works with the Head of Marketing to develop and deliver the ANZ annual marketing plan and drive the end-to-end execution of the plan. This is a generalist role working across all marketing touchpoints with a strong focus on social media management and content creation.
Join a global business with over 50 years of experience focused on being a market leader. This is achieved through a high-performance and high-growth culture rich with opportunities for you to make your mark. We live this every day through our values of Community, Integrity, Passion, Pride, Celebrate & Safety.
Your role will be responsible for:
Supporting the Head of Marketing & Marketing Manager to execute our strategic plan and annual activities Leading the social media & content strategy and execution Supporting franchisees with their local area marketing initiatives both from a strategic planning and execution perspective Hands-on ownership of creative ideation, copywriting, and production of marketing communications across multiple channels including ATL, social, digital, web, print, and internal communications. Overseeing the output of the graphic designer to ensure campaigns and content produced are on brief and on brand Supporting the Head of Marketing and media agency with overseeing implementation of paid performance, SEO & CRO Overseeing execution of marketing components of internal conferences and industry events including stands. Overseeing the implementation of our quarterly franchisee pool awards Managing budget tracking, invoicing & reconciliation of accounts Overseeing the development of the monthly BAU report as well as ad hoc post-implementation reviews Developing content for presentations to support Head of Marketing (Country reviews, poolside chats, etc.) Managing WIP, internal meeting minutes, actions, and general ad hoc requirements Owning the marketing calendar and its timely execution Our Ideal Candidate:
3+ years marketing experience required Highly developed ability to work autonomously and problem solve Exceptional interpersonal and communication skills Strong creative development & copywriting ability High attention to detail and ability to multitask Strong creative thinking, analytical, and problem-solving skills Ability to work to tight deadlines and juggle competing priorities Intermediate MS Office (Word, Excel, and PowerPoint) Experience working in franchise highly regarded The opportunity to make your own mark on the business. The support of our Head of Marketing for you to bring new ideas to the table and try new initiatives. The freedom to work in a hybrid environment. #J-18808-Ljbffr