Our Story
It all started in 2004 with a visionary engineer, Fred Luddy, who saw the potential to transform how we work. Today, ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
We're committed to making the world work better for everyone.
Job Description
The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption and customer success across all our direct and indirect sales channels.
We're a high-performing APAC team looking for a highly organized, goal-oriented, self-directed professional to be an active player in our larger marketing team.
You'll interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customer's lifecycle, with a focus on ServiceNow Platform and AI products & solutions.
Key Responsibilities
* Act as the APAC marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.
* Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI.
* Lead through influence to ensure delivery and execution at scale of demand generation programs across the APAC marketing and business teams that result in measurable growth in business goals and revenue.
* Set best practices in narratives, engagement and high-performance campaigns.
* Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
Qualifications
* 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management.
* Experience in managing budgets and vendors to deliver effective marketing programs at scale.
* Experience managing multiple stakeholders across concurrent campaigns.
* Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.
Additional Information
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.