Virtual Coworker | Full Time / Part Time
AdWords Expert for Virtual Coworker (Home Based Part Time)
Sydney, Australia | Posted on 11 / 06 / 2024
* Work Schedule Monday to Friday, 9 : 00am - 4 : 00pm Australian Eastern Standard Time
* Hours Per Day Part Time and Full Time
* City Sydney
* Country Australia
* Client Location Australia
* Work Location Home Based - Philippines
* Job Type Full Time / Part Time
Client Information
Virtual Coworker provides Filipino professionals the opportunity to grow their careers & skill set from the comfort of their homes by working for top global companies primarily in Australia and the US. We offer competitive salaries and an excellent work-life balance. If you are hardworking and have a great attitude, apply now to join our successful Virtual Coworker family!
Job Description
As an AdWords Expert at Virtual Coworker, you will manage and optimize Pay-Per-Click (PPC) advertising campaigns on Google Ads (formerly Google AdWords). You will play a crucial role in the success of our online marketing efforts and the growth of our client's businesses. This position offers a unique opportunity to work in a fast-paced environment and contribute to the digital marketing strategies of our clients.
Responsibilities :
* Campaign Strategy : Develop, implement, and manage effective PPC advertising strategies on Google Ads to meet clients' objectives and KPIs.
* Keyword Research : Conduct thorough keyword research to identify high-performing and negative keywords, ensuring the best ROI.
* Ad Creation : Create compelling and relevant ad copy that maximizes click-through (CTR) and conversion rates.
* Bid Management : Monitor and adjust bids to optimize the cost-per-click (CPC) and maximize the return on ad spend (ROAS).
* A / B Testing : To continually improve performance, execute A / B tests on ad creatives, landing pages, and campaign settings.
* Quality Score Optimization : Work on improving Quality Scores to reduce CPC and increase ad rank.
* Budget Management : Set, allocate, and manage advertising budgets effectively to meet clients' goals.
* Ad Extensions : Utilize ad extensions to enhance ad visibility and improve ad quality.
* Analytics and Reporting : Regularly track and analyze campaign performance using tools such as Google Analytics. Generate reports and provide insights to clients.
* Client Communication : Maintain open and transparent communication with clients, discussing campaign progress, performance, and improvement recommendations.
* Stay Updated : Keep up-to-date with industry trends and Google Ads updates, and apply best practices to campaigns.
Must Haves
* Bachelor's degree in Marketing, Advertising, or a related field (preferred).
* Google Ads certification is a plus.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Proficiency in using Google Ads, Google Analytics, and other PPC tools.
* Excellent written and verbal communication skills.
* Attention to detail and the ability to manage multiple campaigns simultaneously.
* Strong problem-solving and strategic thinking skills.
* Team player with the ability to collaborate with colleagues and clients effectively.
* A results-oriented mindset and a commitment to achieving client goals.
Home Office Requirements
Please only apply for this role if you have the following home office requirements :
* Perfectly working headset and webcam
* Stable internet connection of at least 5 Mbps to 15 Mbps
* Up to date computer system with a minimum of Windows 8 or Mac OS X
* Quiet room with no distractions or background noises
* A backup plan if the power goes out or if your internet connection becomes unstable during your shift
Only applicants meeting the strict criteria above will be contacted.
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