Reporting to the Australia and New Zealand (ANZ) Brand Position & Strategic Communications Senior Manager, the Marketing Specialist plays a crucial role in enhancing the efficiency and effectiveness of our marketing operations.This position is instrumental in offering comprehensive administrative support to the marketing team, managing and assisting with our CRM and digital marketing platforms, ensuring accurate data entry and coordinating the logistics for various marketing events.WHO WE AREBCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world. BST is the operational heart of our business and is invaluable to our success. Roles such as finance, human resources, risk, and IT help propel BCG forward. BST employees support the core of the organization and provide outstanding value to the business. As a BST member, you will work with inspiring, talented, dedicated, and curious colleagues in an energizing, fast-paced environment in which people are treated with respect and help one another to succeed. Working at BCG provides you with the opportunity to grow through interesting and challenging work and to have an active voice in your personal career development.Minimum 2 years experience in a marketing role, with a focus on CRM analysis and managementTertiary qualification in a marketing-related fieldExperience with Microsoft Dynamics strongly preferredHighly proficient in Microsoft Office package (Word, Excel, PowerPoint and Outlook), including analysing large data sets in Excel with functionalities such as VLOOKUPS and pivot tablesBasic analysis and reporting on marketing activity and impactPersonal CapabilitiesWillingness to learn and develop, with a strong sense of curiosityA strong sense of accountability to take responsibility for the completion of your job function, with flexibility to assist with other tasks as requiredMaturity, empathy, tact and discretion regarding handling confidential/sensitive informationStrong interpersonal skills; you enjoy building relationships and possess excellent verbal and written communications skillsAbility to deliver results under pressure and within tight timeframesExcellent organizational and project management skills; you’re adept at managing competing priorities and working to tight deadlinesProactive nature; you’re interested in the bigger picture, constantly identifying ongoing opportunities for improvement whilst being resourceful and responsiveStrong attention to detailStrong capability to deliver on complex, multi-step processes involving action from numerous stakeholdersDiversity of thought, background, and experience is a core part of our BCG values and is key to how we deliver value to clients. We are committed to fostering a diverse, equitable, and inclusive environment where everyone feels valued, connected, empowered to be themselves and contribute to their fullest potential. Applications are encouraged from people of all backgrounds, including Indigenous Australians, individuals with disability, those from culturally or linguistically diverse backgrounds, LGBTIQA+ individuals, women, and gender-diverse individuals. BCG’s efforts toward diversity, equity, and inclusion are recognised locally and globally: BCG Australia and New Zealand hold a WGEA Employer of Choice for Gender Equality citation and are awarded the Australian Workplace Equality Index Gold award for LGBTQIA+ inclusion.We want to make sure everyone experiences a positive, barrier-free recruiting process. Please reach out to Ashlen Wood (wood.ashlen@bcg.com) at any stage if you require additional support or adjustments to assist you with your experience including support in submitting your application, providing identity documents, or attending a job interview. This includes any specific support for transgender and gender-diverse individuals.CRM & Contact Database LeadAssume overall responsibility for analysing and maintaining the (MS Dynamics) CRM system for marketing activity. This includes collecting and analysing client data, identifying trends and patterns, ensuring data integrity and regularly processing new data uploads to keep contact and company records current.Provide onboarding training to new Executive and Principal Assistants.Drive regular ongoing contact review efforts, working with our executive support team.Maintain and share repository of best practices.Maintain key marketing contact lists.Offer expert assistance to business leaders and their executive assistants on any CRM-related inquiries.Marketing and EventsAssist with all aspects of client event logistics from initial coordination through to execution, ensuring every detail is meticulously managed.Engage in the procurement and liaison process with venues, speakers, and suppliers, including caterers and stylists, to ensure the event's success.Manage the nomination and invitation workflows within our CRM, including tracking RSVPs and monitoring attendee participation to ensure a comprehensive follow-up.Provide thorough administrative support for events, which includes preparing essential materials such as RSVP lists, name tags, seating charts, and schedules.Execute post-event activities, including the distribution of thank-you and feedback solicitation emails, creating and analysing post-event surveys, and compiling metrics and feedback for future improvement.Craft and distribute communications materials such as emails, invitations, and newsletters, ensuring they align with our brand guidelines, using Salesforce Marketing Cloud and Marketo.Marketing Activity Tracking & ReportingContribute to the monitoring and analysis of email engagement metrics, assisting in the compilation of reports that gauge the success and impact of our email marketing efforts.Proactively address and manage mail returns and email bounces, identifying issues and implementing corrective actions to maintain high deliverability and engagement rates.Track press activity and provide a regular press activity report to local stakeholders and the global media team.Provide any other administrative support needed by the marketing team.YOU'LL WORK WITHBCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
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