Worldwide (Preference will be given to candidates located in Victoria, BC.)
Full Time
Company DescriptionMediablaster is a full-service performance marketing agency specializing in the creation and management of paid advertising campaigns for leading organizations in the finance, real estate, insurance, and health and wellness sectors. We oversee every aspect of the process from content creation to campaign execution and optimization for some of the most prominent brands in these industries. As a small team of creative marketing professionals, we are committed to delivering exceptional, results-driven solutions tailored to the unique needs of our clients.
Role DescriptionThe Social Media Content Manager role combines the creativity of social media management and influencer marketing with the results-driven focus of paid advertising. We are looking for a skilled individual with hands-on experience creating high-converting short-form video ads. You will manage the full process of content creation from research and scriptwriting to sourcing and managing content creators, as well as editing and conducting split testing. This role will involve working closely with our CEO, video editor, and network of content creators. This role is an ideal opportunity for someone with a background in social media management, media buying, influencer management, or an influencer/content creator looking to take their career to the next level by participating in the full cycle of performance-driven content creation.
Job DutiesThe core role will be managing the full process of creating short-form video advertisements for our ad campaigns:
Develop video scripts and storyboardsConduct competitor research using third-party toolsWriting creative content to tell unique original stories that drive conversionsOrganizing ideas into actionable projects and tasksReviewing and ensuring compliance with relevant advertising guidelines and stakeholdersSourcing, contacting, and negotiating rates with influencers and actorsCommunicating requirements and providing clear direction and feedback to creatorsReviewing submitted contentManaging project timelines and ensuring timely payment and adherence to budgetCreating additional footage (website screen recordings, self-shot props, AI images, and short video additions)Directing and reviewing the editing process to ensure the final products meet the required quality standardsBasic video editing and production tasks as neededGenerating split tests and creating variations for use across multiple media platformsMaintaining organized project and file management systemsBeyond the core role, this position includes additional opportunities to utilize AI tools, create occasional image and text content, and communication with our brand partners.
RequirementsThe ideal candidate will possess the following skills and experience:
Professional experience in social media management, influencer management, paid social media advertising, or script writingBasic understanding of the fundamentals of paid advertisingExperience with video editing tools including CapCut or Adobe PremiereFamiliarity with project management tools (e.g. Jira, Trello) and Google Business SuiteDetailed knowledge of social media platforms including Facebook, TikTok, and YouTube, and what makes content engaging on these platformsExperience with AI tools (e.g. ChatGPT, Midjourney, Arcads, ElevenLabs) is a plusNative-level English communication skills (written and verbal); additional language skills (Spanish or French) are a bonusApplication InstructionsTo apply, please email your resume and cover letter to. In your cover letter, clearly explain why you are a good fit for this role and highlight any relevant experience from your resume.
For bonus points, you are encouraged to include the following in your application:
Find a paid social media video ad (either download and attach, or provide a link)Explain why you think it is successfulSuggest one change that you believe would make it more effectiveShortlisted candidates will be invited for a video or in-person interview.
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