Franchise Marketing Campaign ManagerApply locations: Richmond, Melbourne VIC, Sydney, NSWTime type: Full timePosted on: Posted 16 Days AgoJob requisition id: R0013116We're REAREA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.With bold and ambitious goals, we are changing the way the world experiences property. Our people are the key to our success. At the heart of everything we do is a thriving culture centred around high performance and care.Where the team fits inThe Franchise Marketing Campaign Manager role sits within the Franchise Marketing Team, focused on driving successful local marketing outcomes for our Mortgage Choice and Smartline mortgage broker networks. You’ll be part of a collaborative team helping us deliver great results for our brokers, showcasing the Mortgage Choice brand.What the role is all aboutManaging a team of two including a digital marketing coordinator and a local marketing coordinator.Driving and owning the franchise marketing campaign strategy for tactical and broker-led initiatives across digital, social and traditional channels.Leading two major tactical national to local campaigns working alongside Financial Services Marketing teams.Assess the performance of online and offline campaigns, using insights to help inform future franchise marketing campaigns.Developing strategic broker-led marketing toolkits for lead generation and customer retention.Oversee content creation for brokers to leverage across their social and digital platforms.Manage two major marketing platforms including stakeholder management and best practice implementation.Maximising our broker network digital and local footprints across broker owned channels.Be the voice of our brokers to ensure all franchise marketing campaigns are designed with their needs in mind.Ensure that all policy documentation is current and compliant for all local area marketing activity.Understand and adhere to franchisor and regulatory requirements.Who we’re looking for6+ years campaign marketing experience, with franchising or agency experience preferred.Experience managing direct reports or prior coaching knowledge.Solid understanding of lead generation activities and previous experience leading multichannel campaigns.A great communicator, able to present confidently and manage client expectations.Ability to work autonomously and manage stakeholders.Results orientated, creative, and digitally driven.Works productively in a fast-paced environment.Sound understanding of drivers of performance across marketing channels.A background in campaign development and project management is ideal.The REA experienceThe physical, mental, emotional and financial health of our people is something we’ll never stop caring about. We’re committed to your development – both professionally and personally.We offer:A hybrid and flexible approach to working.Flexible parental leave offering for primary and secondary carers.Programs to support mental, emotional, financial and physical health & wellbeing.Volunteering leave and community grants.Hack Days to bring your big ideas to life.Performance recognition programs.Our commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion.Join our Talent NeighbourhoodKeen to be part of REA but didn't find a perfect match with this opportunity? Join our Talent Neighbourhood!Upload your details today! https://rea.to/careers-talentneighbourhood
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