Manager, Growth Marketing & Events - APJ
LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.
At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success and reach their full potential. We are continually looking for ways to improve our products and make things better.
Overview
We are seeking an experienced and dynamic Field Marketing Manager to lead the strategy and execution of our APJ regional events. This role is pivotal in driving engagement, brand awareness, and demand generation through innovative and impactful digital experiences. The ideal candidate is a strategic thinker with a deep understanding of event marketing, audience engagement, and cross-functional collaboration. As part of LivePerson’s Revenue Marketing organization, you will be responsible for supporting active & planned events across the APJ region.
You Will
* Develop and execute the strategy for events, including dinners, tradeshows, roundtables and workshops.
* Collaborate with revenue marketing, field marketing, customer marketing, product marketing, solutions consulting, sales, and customer success teams to align event content with business goals and audience needs.
* Own the end-to-end execution of events, including planning, promotion, recruitment, content development, speaker coordination, post-event analysis and sales follow up.
* Optimize event formats, technology platforms, and engagement tactics to enhance the attendee experience.
* Establish and track key performance metrics to measure the impact of all events on pipeline and revenue.
* Oversee event marketing campaigns, ensuring seamless execution across email, social media, and paid channels.
* Maintain strong relationships with key stakeholders, including industry influencers, customers, and partners, to drive participation and thought leadership.
* Provide on-site support for events in APJ, ensuring smooth execution and a high-quality attendee experience.
* Stay ahead of industry trends and continuously improve event strategies based on data-driven insights.
You Have
* 5 years of related experience, preferably within a CX B2B environment.
* Bachelor degree in business, marketing, or another related field.
* Excellent verbal, written, and interpersonal skills.
* Proven track record in planning and executing high-impact events that drive engagement and revenue.
* Strong project management skills, with the ability to manage multiple events simultaneously.
* Data-driven mindset with the ability to analyze event performance and optimize for future success.
* Willingness to travel within APJ for in-person event support.
* A passion for creating engaging customer experiences and fostering community within target audiences.
* Experience with Salesforce, Smartsheets and Highspot is a plus.
* No ego whatsoever with a “team first” mentality.
Benefits
* Health: medical and mental.
* Time away: vacation, holidays, and care days.
* Financial: Superannuation, ESPP and group life insurance.
* Family: parental leave.
* Development: Generous tuition reimbursement and access to internal professional development resources.
* Additional: Exclusive perks and discounts.
Why You’ll Love Working Here
As leaders in enterprise customer conversations, we celebrate diversity, empowering our team to forge impactful conversations globally. LivePerson is a place where uniqueness is embraced, growth is constant, and everyone is empowered to create their own success.
Belonging At LivePerson
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable laws, regulations and ordinances.
#J-18808-Ljbffr