Our client is one of Australia's most exciting activewear fashion labels, dominating the market with their high-quality, and performance-driven apparel. They are seeking an experienced CRM Professional to elevate their customer engagement strategies and drive retention through innovative email and SMS marketing campaigns. Job Summary: Our client is looking for a highly skilled CRM Professional with expertise in email and SMS marketing to develop, execute, and optimize customer retention strategies. As a key member of their Marketing team, you'll play a crucial role in enhancing customer experiences, driving loyalty, and fuelling business growth. Responsibilities: Develop and implement comprehensive email and SMS marketing strategies to boost customer engagement, retention, and conversionDesign, build, and deploy targeted campaigns across various customer segments and lifecycle stagesAnalyse campaign performance, tracking key metrics (open rates, click-through rates, conversion rates, and ROI)Collaborate with cross-functional teams (Creative, Content, and E-Commerce) to ensure seamless brand experiencesManage and maintain our CRM database, ensuring data quality, integrity, and complianceStay up-to-date with industry trends, best practices, and emerging technologies in email and SMS marketingOptimize and refine segmentation, personalization, and automation strategiesRequirements: 3+ years of experience in CRM, email, and SMS marketing, preferably in the fashion or retail industryProven track record of developing and executing successful customer retention campaignsExpertise in email service providers (e.g., Klaviyo, Mailchimp) and SMS platforms (e.g., MessageMedia, SMSGlobal)Strong analytical and problem-solving skills, with proficiency in data analysis tools (e.g., Google Analytics)Excellent communication and project management skillsWhat's on Offer: Competitive salary and benefits packageOpportunity to join a market-leading brand with significant growth potentialCollaborative, dynamic work environment with a passionate teamProfessional development opportunitiesAccess to the latest technologies and toolsFlexible working arrangements and work-life balanceHow to Apply: If you're a motivated and innovative CRM Professional looking to join a renowned Australian brand, click apply now or email your resume to (email protected)