Marketing Strategist Urgent Care – AdventHealth Centra CareAll the benefits and perks you need for you and your family:Benefits from Day OnePaid Days Off from Day OneCareer DevelopmentWhole Person Wellbeing ResourcesMental Health Resources and SupportOur promise to you:Joining AdventHealth is about being part of something bigger.
It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit.
AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ.
Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team.
All while understanding that together we are even better.Schedule: Full TimeLocation: 2600 WESTHALL LANE, Maitland, 32751The role you'll contribute:Impacts a range of customers, operational or project activities within own team and other related teams; works under moderate supervision of operating procedures and guidelines.The value you'll bring to the team:Demonstrates, through behavior, AdventHealth's service standards.
Helps manage the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for the Central Florida Division.
Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
Develops and maintains physician relationships and create physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; planning and execution of health fairs and community events; negotiation and activation of community sponsorships; and/or effective management of community relationships, affiliations and area partnerships.
Manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
Provides direct management responsibility for marketing interns and potential for providing direct management of marketing coordinator or specialist; assisting with hiring, retaining and developing a team or individual.
Meets or exceeds customer service level expectations.The expertise and experiences you'll need to succeed:Minimum qualifications:4 years marketing or related experience with complex project management and/or comprehensive campaign results.Driver License, Valid and in State driving record in accordance with AdventHealth policy.Preferred qualifications:Bachelor's Degree in Marketing, Communications or related field.Previous experience in healthcare industry.This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.Category: Marketing & CommunicationsOrganization: AdventHealth Centra CareSchedule: Full-timeShift: 1 - DayReq ID: 25006163
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