ABOUT US
We‘re a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. We create everyday products to enhance daily experiences, celebrating diversity and inclusivity because we believe self-expression is for everyone. We’re restless and optimistic, believing that anything is possible when we work together to do good things.
ABOUT THE ROLE
We have an amazing opportunity for an experienced SEO professional to join the Cotton On Digital team and ensure best practices are well understood and implemented across our global websites. By leading the SEO strategy and program, you will partner with our Brand Digital teams and external agencies to provide reporting and analysis of SEO metrics, such as organic traffic, rankings, and conversions, to ensure that success measures are on track. You will work closely with stakeholders to provide content recommendations that drive SEO campaigns and partner with our internal Search Engine Marketing (SEM) team to maximize organic traffic.
Furthermore, you will collaborate with our agency partner to identify ongoing optimization opportunities for website content and technical improvements, including meta tags, headers, internal linking, and website indexing, working with internal teams to implement necessary changes. Managing the ongoing relationship with our agency partner will also be a key responsibility, alongside identifying and testing new SEO growth opportunities that align with our broader growth plans and commercial objectives. Finally, you will oversee Google Store Listings and ensure there is a sustainable process in place to manage changes across our brands.
SKILLS & EXPERIENCE
1. Qualifications in Marketing or Digital Marketing, with experience in a similar SEO Specialist role.
2. Proven experience in delivering digital projects within a global retailer.
3. Understanding of the basic technology underpinning platforms.
4. Ability to deliver end-to-end digital user experience; UX design experience is highly regarded.
5. Skilled in web analytics and site reporting.
6. Proven ability to work with stakeholders and teams to deliver digital solutions.
7. Exceptional relationship-building skills for both internal and external relationships.
8. Experience in planning, organizing, managing, and scheduling projects to adhere to timelines.
9. Ability to lead and coach a team is highly regarded.
OUR CULTURE
To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative, and ethical. Our team members are a passionate group of people, committed to making a real difference in people’s lives through our philanthropic arm, the Cotton On Foundation. We believe we can make a difference in the lives of everyone we touch, from our backyard to the world.
BENEFITS
We are committed to personal and professional development, supported by an ever-growing structure. Our people deserve the best space to do their best work, and to support this we provide:
* 50% team member discount off all brands (excl. Ceres Life which is 30% off).
* A world-class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts, and free fitness classes.
* A brand-new childcare centre onsite with incredible facilities, indoor and outdoor play areas, subsidized costs, and your kids are right next door!
* The Beckley, our in-house café with chef-prepared healthy meals, coffee, and snacks.
* Flexible working – enabling you to find the right working rhythm to be at your best.
* Competitive salary packaging – ensuring we are constantly benchmarking to the industry.
* On-site concierge services for dry cleaning, car wash, and more.
* An Employee Assistance Program for you and your family.
* Returning from maternity leave? Work part-time and get paid full-time for 2 months to support your transition back to work.
* Team mingle celebrations, speaker series, and surprise moments – the magic happens when we get together.
* Dog-friendly office – bring your dog to work!
At Cotton On, we are focused on building a culture centered in belonging, committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
If you have any individual needs to fully participate in the recruitment process, please contact us at so we may support you in completing the job application process.
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