Field Marketing Manager - ANZ
Green Light are looking for a skilled Field Marketing Manager to join our Sydney based Delivery Team.
This role will support the marketing contribution to regional growth plans, siting within the APAC marketing team, reporting into the Associate Director of Marketing for APAC.
You will be responsible for planning, building, executing, optimising and reporting on enterprise and public sector field marketing activities in ANZ, working within the marketing discretionary budget.
Working closely with the ANZ Sales Teams, you will align approaches to the current sales and marketing plans. It is expected that new logo acquisition and customer defend and grow activities are key elements of the program.
The APAC Marketing Team is responsible for digital & field marketing within the region, building the brand and generating demand in APAC markets, through the development and execution of the integrated marketing plan. Martech (Marketo) & CRM (SFDC) platforms are the foundation of all marketing activities, processes and reporting.
Role & Responsibilities:
* Ideally you will have 7 + years experience in B2B Marketing for a large technology company.
* Experience in marketing to federal government and large enterprise segments is important.
* Relevant degree in Business or Marketing.
* Prior experience working in small but dynamic APAC marketing team is a MUST!
* Experience building strong relationships and communicating with all stakeholders across the region/globally.
* Plan and execute field marketing programs & campaigns through various channels to drive brand awareness and demand generation from the enterprise segment in ANZ.
* Utilise light touch 1:1 ABM approaches to defend and grow key accounts.
* Leverage global content in campaigns and create specific enterprise content from time-to-time, including podcasts, articles, videos.
* Ensure that brand and identity is adhered to in campaigns that are launched in-region.
* Ensure ethics and legal compliance processes are followed, including privacy, optin/spam rules, content copy, and public sector marketing.
* Manage relevant agencies and internal stakeholders with clear briefs and timely communication.
* Manage campaigns to a budget and report quarterly on campaign contribution, effectiveness and ROI.
* 12 month contract.
* Based in St Leonards.
Green Light is one of the most successful and fastest growing IT services businesses. We offer a wide range of IT services in Security, infrastructure and Systems Integration to a diverse customer base throughout Australia, New Zealand, SE Asia, North America and Europe.