ANZ Demand Generation Marketing Executive (2-3 Years' Experience)
Oracle Netsuite has been expanding significantly in Australia and as a result we are seeking a skilled ANZ Demand Generation Marketing Executive.
The Demand Generation Marketing Executive will be responsible for managing and driving the inbound demand generation process across ANZ to support the ambitious growth of the NetSuite Global Business Unit through multiple channels such as the use of media vendors and other content syndication vendors, online comparison sites, paid social, programmatic advertising and other elements of inbound demand generation.
This is a challenging role involving managing an operation that is already at some scale and is growing rapidly as sales targets grow. The company is in an expansion phase, growing sales teams and a rapidly growing SMB / SME ERP SaaS market.
Reporting into the Head of Marketing, ANZ and working alongside the wider Marketing Team, this is a key role and requires a self-starter with strong experience in managing multiple demand generation projects and deep understanding of digital marketing in an international B2B environment.
It is a key position and will be expected to build on the existing programme of demand generation activities which includes working with various online lead vendors and digital marketing agencies, strong execution & operational skill, working with internal marketing shared services team. We invest significantly in this part of the business and there is scope for exciting innovation in all aspects of the role.
What You’ll Do
* Plan and recommend quarterly activities that will meet the region’s KPIs across all the category mix.
* Support overall JAPAC marketing team goals and programs, ensuring their success in your region.
* Work with Senior Marketing Manager to monitor key performance metrics from lead generation funnel, make recommendations and improve conversion across all category campaign mix.
* Actively manage, monitor, assess and recruit external agencies / vendors to improve traffic and lead conversion rates to meet targets.
* Consistently improve and optimize current landing pages / assets / resources used in every campaign to drive higher conversion.
* Work with wider marketing team such as marcom / web team to update landing pages, optimizing SEO.
* Collaborate with Senior Marketing Manager to effectively tailor & strategise campaigns according to different segment markets, key industries, and buyer persona.
* Interpret campaign data to assess program performance, tracking against quarterly campaign targets, and ensure campaigns are progressing well.
* Manage the schedules and resources for multiple projects, ensuring that projects are delivered successfully, on time and on budget.
* Work closely with key stakeholders across the company such as direct sales reps, pre-sales team and especially our BDR team.
* Develop and manage deal acceleration activities utilizing ABM, PTAL, closing events / campaigns, newsletters to generate better conversion.
What You’ll Bring
* B2B lead generation and customer acquisition marketing experience on agency or customer side.
* Focus on implementing high volume inbound marketing programs.
* Experience within a B2B SaaS or technology business is highly desirable.
* Strong experience in managing budget and paid campaigns across a variety of tools.
* High level of proficiency with managing and interpreting campaign data.
* Team player: organizing and managing with multiple stakeholders within the business.
* Self-motivated and self-managed with attention to detail: able to think independently, get feedback and find solutions.
* Proven track record of experience within demand generation, growth or customer acquisition.
* Hands-on experience with marketing automation tools such as Eloqua.
* Highly organized with excellent time management skills and the ability to effectively multi-task.
* A highly motivated and conscientious individual with the ability to use self-initiative.
* A strong team player able to assist with overall team efficiency.
* Strong analytical, written and verbal communication skills.
* Ability to think critically and make optimization decisions based on data.
* Love collaborating with others to come up with creative, unique and impactful programs.
Create the future with us. Apply now!
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industry: Marketing Services, Technology, Information and Media, and Software Development
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