Role Overview: My client is looking for a Head of Digital who will lead growth-focused digital strategies, focusing on data-driven analysis, system improvement, and high-impact advertising initiatives to support business objectives.SUMMARY The Head of Digital will lead digital system enhancements, focusing on driving growth through data analysis, business process optimization, and innovative digital marketing strategies.This role prioritizes system and process improvements to meet business needs efficiently, with secondary responsibilities in advertising and marketing to boost engagement and market reach.With a balance of strategic oversight and hands-on implementation, the Head of Digital will ensure that digital initiatives align with broader business goals and deliver measurable impact.Key Responsibilities: 1.Digital System Strategy and Analysis Analyze and define digital system requirements and business processes to ensure systems meet business needs efficiently.Review, optimize, and integrate digital systems to improve operational efficiency and user experience across marketing, advertising, and growth channels.Lead the creation of strategic growth-focused digital roadmaps and system upgrades that align with business objectives and market trends.2.Growth Marketing and Advertising Management Develop and oversee targeted digital advertising strategies, drawing on data to maximize reach and engagement.Coordinate multi-channel campaigns, focusing on targeted digital ads, content marketing, and social media strategies to improve visibility and consumer engagement.Ensure all advertising aligns with brand objectives and leverages data insights for continuous improvement in performance and ROI.3.Data-Driven Improvements Use data analytics to understand customer behavior and market trends, making recommendations to enhance digital system functionality and user experience.Provide analytical support, transforming raw data into actionable insights that shape marketing decisions and campaign effectiveness.4.Project Management and Implementation Manage digital projects from inception to delivery, applying project management methodologies to keep timelines and costs in check.Oversee the implementation of functional system solutions, including development and testing, to ensure quality and system integrity.5.Documentation and Training Develop user documentation and training resources to support digital tool usage and system transitions.Conduct training sessions for key stakeholders, focusing on optimizing digital system use for operational, marketing and advertising improvements.Qualifications & Experience : Bachelor's degree in Business, Marketing, IT, or related fields.Extensive experience in growth marketing, digital system optimization, and advertising, demonstrating effective use of data and technology.SUMMARY The Head of Digital will lead digital system enhancements, focusing on driving growth through data analysis, business process optimization, and innovative digital marketing strategies.This role prioritizes system and process improvements to meet business needs efficiently, with secondary responsibilities in advertising and marketing to boost engagement and market reach.With a balance of strategic oversight and hands-on implementation, the Head of Digital will ensure that digital initiatives align with broader business goals and deliver measurable impact.