Job Description
Purpose:
As Australia’s most trusted manufacturer of natural health products and one of the Financial Reviews Best Places to Work in 2023, it couldn’t be a better time to join a truly purpose-led business. We are excited to offer the role of a Category Analyst.
This role will be responsible for supporting the development and execution of the Category and Channel Strategy.
We are hiring two (2) positions.
This role will report to the respectively Category Development Managers.
Responsibilities include:
* Support the Category Development Managers in developing 5Ps strategies by channel that include pricing and promotional framework for the Channel. There will be a key focus on:
o Market and competitive analysis
o ROI
o Alignment with customer strategy
o Market share, sales, margin and trade spend objectives
* Develop and communicate an assortment recommendation across Blackmores based on the Pharmacy channel strategy to meet shopper needs. Provide priority ranking and distribution target for each channel, monitor results and develop plans to optimise ranging.
* Lead Planogram recommendations across Pharmacy.
* Proactively review key customers by channel and detail relevant performance data that pharmacy retailer loyalty, generate insights and communicate it across the business.
* Lead assortment, placement, promotions recommendations across key Traditional Pharmacy Range Reviews.
* Create a clear story for Pharmacy Range Reviews and customer planning sessions highlighting current performance and opportunities.
* Embed the Category Drivers within the Pharmacy channel.
* Develop and assist with rollout of Category Initiatives linking to the Category Drivers.
* Develop reporting to monitor category initiative trials and rollout outcomes in Pharmacy.
* Assist Category Development Lead with category selling stories for NPD launches and in developing trade presenter content, distribution targets, and sales tools for NPD and various category initiatives.
* Own Post NPD launch reviews in conjunction with the Marketing team.
* Analyse sales uplifts and ROI generated from different activations, initiatives, and POS activity.
* Review and revise promotional guidelines across Pharmacy and manage and review performance & ROI for sales incentives.
What we offer?
* Opportunities to support your local community through paid community leave
* 20 weeks gender neutral paid parental leave
* Great benefits to support your health and wellbeing, including access to discounted products
* Mental health support for you and your family through our Sonder assistance program
Who are you?
* Possess a bachelor’s degree in marketing, commerce, international business or a related discipline.
* At least 1 to 2 years of category development work or work experience as a category or sales analyst role, product management in fast moving consumer goods (FMCG), consumer healthcare, retailers or related organisation.
* Ability to work in a fast paced with multiple tasks and deliverables simultaneously, results driven and collaborative environment.
* Able to display good commercial acumen and possess an analytical mindset with the ability to translate data into actionable insights.
* Understanding and strong interest in natural health solutions.
* Desired skills in analysing retailer loyalty data, space planning experience (Blue Yonder), syndicated and primary research (shopper intelligence) and strong use of Microsoft Excel and PowerBI for analysis.
Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
Blackmores Group operates in over 13 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.