About usLort Smith is Australia’s largest not for profit animal hospital. We have been a pillar of compassionate care to the people and pets of Melbourne and its surrounds since 1936.Our two sites, the Hospital and clinic in North Melbourne, and clinic and Adoption Centre in Campbellfield offer exceptional vet care as well as the rehoming of surrendered pets. As a not for profit, our mission is to improve the lives of pets and their people. Our ‘pay it forward’ ethos means through our veterinary services and with philanthropic support we can provide much needed assistance to those facing financial or social hardship to care for and keep their pets.About the roleReporting to the Director of External Engagement, you will lead our media and digital communications strategy in effectively promoting the Lort Smith brand. Commercially as a leading veterinary hospital and clinic offering exceptional veterinary care, and for our social purpose, nurturing and promoting the benefits of the human-animal bond and providing support to vulnerable pets and their people in need of our help.About YouExperience as a proven media professional is essential. You will have 5+ years at the senior leadership level. You will have tertiary qualifications in communications or journalism. Experience working in the not-for profit sector will be highly regarded.Key responsibilitiesMedia EngagementProactively identify and create opportunities for ongoing and once-off media coverage and media partnership opportunities for Lort Smith.Build and maintain positive working relationships with media organisations across TV, radio, print and digital media.Represent Lort Smith in fulfilling media radio and broadcast obligations as needed and manage ad-hoc media enquiries.Monitor Lort Smith’s corporate image, reputation, and brand.Maintain an up-to-date knowledge of the Victorian media landscape.Prepare media releases, statements, digital media content as well as annual reports and executive brand publications.Social Media ManagementGrow Lort Smith’s social communities through engaging and brand representative content.Develop strong relationships with internal stakeholders to identify and maximise promotional opportunities, ensuring their goals are met.Manage, guide and coach the Media and Digital Content Lead.Influential CommunicationEngage and influence stakeholders across all levels and professions.Build relationships through effective collaboration and in delivering outcomes.Culture ChampionRole-model high standards of professionalism and integrity, demonstrating commitment to Lort Smith’s purpose and values.Foster an inclusive, equitable workplace that values diversity and wellbeing.You will also haveStrong problem solving and critical reasoning skills.Ability to remain calm under pressure and effectively manage a busy workload.Creative flair and strong copywriting and communications skills.Demonstrated understanding of social media and digital content creation and the social media advertising space.Our benefitsA supportive and inclusive team environment.Confidential, generous EAP provided by highly trained professional psychologists and counsellors.Discounted veterinary treatment, products and pet insurance.Pet friendly policies – bring your dog to work.To learn more about Lort Smith and the work we do, please visit: www.lortsmith.com or look us up on LinkedIn, Instagram or Facebook.Contact us via careers@lortsmith.com if you'd like us to send you a position description.If you are excited about the prospect of joining our team and making a difference, please apply directly via this ad.Lort Smith is a great place to work. We are an equal opportunity employer and actively support workplace diversity, equity and inclusion.
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