About the Role:
The Digital Marketing Manager is responsible for developing and managing the AU/NZ digital marketing strategy to drive awareness, consideration, and sales across the Retail, Marketplace, and e-commerce sales channels.
The Digital Marketing Manager reports to the Head of Digital works closely with the Head of E-commerce, Marketing/Creative, CRM, and e-commerce teams, managing an advertising budget and media agency.
The ideal candidate will love building brands and marketing strategies and have a proven track record of managing (digital) marketing campaigns end to end. They will also understand creative and various paid media marketing tactics and exceptional interpersonal skills.
Key Responsibilities:
1. Development and management of the digital marketing strategy and collaboration on the brand marketing strategy
2. Measuring campaign performance and adjusting strategies based on insights & data
3. Campaign management: Liaison with stakeholders, briefing creative, promotions, strategic and tactical plans
4. Annual, monthly, and weekly digital marketing budget forecasting
5. Weekly, monthly and ad hoc reporting on Digital Marketing objectives and KPIs
6. Optimisation of always-on and short-term campaigns based on learnings
7. Providing insights to the business based on digital marketing and data-driven sources (e.g., Google trends, Meta reports, competitor research, etc.)
8. Management of Digital Marketing Channels through our media agency: Social (Meta), Search (Google and Bing), Programmatic (DV), SEO and Affiliates (Partnerize)
9. Agency partnership management. KPI setting & tracking, relationship management, peak planning.
10. Working with E-commerce team to plan and forecast peak sales periods
11. Identify and monitor PPC industry best practices, trends, and advances to assist brands in developing new ideas and opportunities.
12. Consult with Digital Marketing and eComm team members on strategy, concerns, changes, and improvements for ad campaigns and/or websites.
13. Research, evaluate and recommend new digital marketing opportunities
14. Project Management: interpreting brand goals, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines.
Key Skills Required:
15. 4+ Years experience in marketing
16. Solid understanding of performance marketing, marketing strategy, conversion and customer acquisition.
17. Deep knowledge and experience with Google Ads, Meta business manager, 3rd party remarketing and Affiliates
18. Experience analysing digital performance metrics making informed decisions to drive growth
19. Growth mindset and open mindedness
20. Ability convey complex digital marketing narratives to various stakeholders in a simple and digestible way.