Product Marketing Manager About Us The Desygner Group is a technology company that began as a daring start-up, and has expanded globally to over 40 million users with its innovative, AI-driven ability to create, distribute and control marketing assets for companies of all sizes with ease.
Based on the Gold Coast, this exciting role will focus on The WeBrand platform, which empowers marketing teams in mid-size and large businesses globally to create, distribute and control marketing assets with ease - dramatically reducing costs, improving localisation and brand compliance, and increasing revenue potential.
With big logos already onboard including Oracle, Keller Williams, Emerson and more, now is the perfect time to join us as we scale rapidly globally.
Who we are looking for The ideal candidate will have a minimum 5 years B2B SaaS experience in a product marketing / sales enablement role. You will be responsible for connecting product, marketing and sales - becoming the product expert and evangelising our platform with prospects and customers. You will partner with sales to run product demos, plan product roadmaps with the product team, and help drive market positioning and marketing campaigns. You will be rewarded for sales outcomes with bonus payments and equity.
This role will suit a product marketing leader who enjoys being both hands-on and strategic, working closely with sales, marketing, prospects and customers.
Key Responsibilities - Develop and execute product marketing strategies aligned with company goals
- Create compelling messaging and positioning for the WeBrand platform
- Conduct market research to identify customer needs and competitive landscape
- Collaborate with product management to inform product roadmap
- Work closely with sales teams to develop effective sales enablement materials
- Become a product demo expert, working closely with sales to convert sales opportunities
- Be a subject matter expert on webinars, at events, and with customers.
- Plan and manage product launches, including internal and external communications
- Develop and maintain customer personas and buyer journey maps
- In time lead a team of product marketing professionals as we scale
Qualifications - 5+ years of product marketing experience, preferably in B2B SaaS (martech an advantage)
- Proven track record of successful product launches and marketing campaigns
- Ability to develop ICP, buying persona, problem/solution matrix
- Proven ability to work effectively with sales and marketing teams
- Proven ability to run prospect demonstrations that convert
- Strong analytical skills with experience in market research and data analysis
- Excellent written and verbal communication skills
- Experience with marketing automation and CRM tools
What We Offer - Competitive base salary The Product Marketing Manager role at Desygner Group focuses on driving product marketing strategies for the WeBrand platform, aimed at mid-sized to large businesses globally. T
- Bonus incentives and payments linked to sales
- Equity component
- Collaborative and innovative work environment
- Based in our Gold Coast office ideally.
If you're passionate about marketing technology and B2B SaaS, and you're ready to make a significant impact, we want to hear from you!