Target Business Services
Location: 1/15 Alloa Rd, Maddington, WA 6109, Perth
Salary: $78,000 plus 11.5% Superannuation
Our client AHS Works Pty Ltd, operating as Great Aussie Patios, specializes in design and installation of patios, carports, pergolas and outdoor living solutions. The business has been successfully operating in this industry since 2000 and has built a solid reputation for delivering quality products and exceptional customer service.
The client is seeking a talented and dynamic Marketing Specialist to join its team. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance Great Aussie Patios brand presence and drive growth. The ideal candidate will have a passion for outdoor living solutions, a deep understanding of digital marketing, and the ability to manage campaigns that resonate with our customers.
AHS Works Pty Ltd requires a Marketing Specialist who can manage the diverse marketing needs of each segment. The ideal candidate should have experience in multi-channel marketing and a proven track record of developing successful marketing campaigns that drive brand awareness and customer engagement. The ability to balance strategic planning with day-to-day execution is crucial for this role.
The position demands a Marketing Specialist who can not only understand and communicate the unique value propositions of the various products/ services offered by the business but also tailor marketing strategies to reach target audiences effectively. Strong project management skills, attention to detail, and the ability to analyze and adapt to market trends are essential to ensure the continued growth and success of the business.
Minimum Requirements:
· Bachelor's degree in Marketing, Business, or a related field.
· Proven experience as a Marketing Specialist or similar role, preferably in the preferably in the construction or home improvement industry.
In this role your main responsibilities include:
· Develop and execute comprehensive marketing plans and campaigns for AHS Works Pty Ltd.
· Conduct market research to identify trends, customer needs, and competitor activities.
· Collaborate with the sales and operations teams to align marketing efforts with business objectives.
· Manage and optimize online and offline marketing channels, including social media, email marketing, SEO, PPC, and content marketing.
· Develop and execute branding and promotional activities for product portfolio
· Support business growth and development through the preparation and execution of marketing objectives, policies and programs
· Create engaging content for various platforms, including website, blog, social media, and print materials.
· Manage sales competitions and incentives, including communication, progress tracking, prize sourcing, budgeting.
· Carry out site visit and meet clients and end users
· Build and maintain strong relationships with internal and external stakeholders
· Monitor and analyze campaign performance, providing insights and recommendations for improvement
· Identify market opportunities by defining market, competitor’s share, and competitor’s strengths and weaknesses, establishing targeted market share
· Oversee the online marketing channel strategies and performance.
· Analyse digital marketing data to adjust strategies as needed.
· Manage the budget for advertising and promotional items
Skills, experience and attributes:
To be considered for this opportunity you must have:
· Understanding of marketing elements and market research methods
· Excellent communication skills, both verbal and written.
· Strong analytical skills to interpret web metrics and customer engagement data
· Creative thinking with a strategic mindset.
· Familiarity with marketing theory and strategies and relevant compliance requirement
· Ability to organise, prioritise and delegate priorities with attention to the smallest details
If you are a creative and results-oriented marketing professional with a passion for outdoor living solutions, we would love to hear from you. To apply for this position, email your resume to recruitment@targetbusiness.com.au
Please note only shortlisted candidates will be contacted and your application will be treated as strictly confidential.